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Using Social Networks in Business
1.
Catch Me On
Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing
2.
6 Degrees of
Separation
3.
2 Degrees to
the Queen
4.
2 Degrees to
the Queen
5.
2 Degrees to
the Queen
6.
2 Degrees to
the Queen
7.
4 Degrees of
R2D2
8.
4 Degrees of
R2D2
9.
4 Degrees of
R2D2
10.
4 Degrees of
R2D2
11.
4 Degrees of
R2D2
12.
Need for Connection
13.
Myspace: 110 million
users
14.
Facebook: 60 million
active users
15.
What is a
social network?
16.
Profiles
17.
Ways to establish
visible “friendship” connections with other users
18.
Methods to share
information one-to-one and one-to-many
19.
Shared Activities
20.
What is a
Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities
21.
Tons of Social
Networks
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
Let’s Get
Nerdy!
42.
Sarnoff’s Law Network
Value = n
43.
Watch my show!
44.
5
45.
Metcalfe’s Law Network
Value = n(n-1)
46.
47.
2
48.
20
49.
Reed’s Law Network
Value = 2 n –n-1
50.
51.
52.
53.
54.
Let’s look at
this another way Blatant use of clip art ahead! ! WARNING
55.
Social Networks
Are Just Like Parties
56.
Hey Yal! Listen
up!
57.
No one talks
To the squid
58.
59.
60.
61.
62.
63.
The Power of
Weak Ties!
64.
This is a
really weak tie!
65.
Weak Ties
Mark Granovetter (1973) “The Strength of the Weak Ties” H O O
66.
A B C
67.
68.
Quality of
Connections
69.
Types of Social
Networks
70.
Massive
71.
Valid email only
requirement
72.
Affinity Based
73.
Common interest
74.
Custom features dedicated
to the interest
75.
Geographic
76.
Place Related
77.
Mobile location based
networks
78.
Walled Gardens
79.
Invitation only
80.
Internal or special
purpose
81.
Activity Based
82.
Formed around a
purposeful activity
83.
Social network is
secondary to the task
84.
Now you know…
Types of SNS Why SNS work Examples of SNS Mechanics of SNS
85.
After the break…
5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today
86.
? Join Create
OR
87.
? Individual Company
OR
88.
? Networking Reputation
OR
89.
? Internal External
OR
90.
5 Tips!! SNS
Strategy
91.
New Opportunities
92.
Join Linked In
get recommendations from previous employers
93.
Start a blog
push links to a local SNS or one dedicated to your field
94.
Connect w/Companies find
current employees of the companies you’re interested in
95.
Clean up your
online image
96.
Connect with alumni
for internships, advice
97.
Entrepreneur
98.
Find new employees
99.
Network
you never know where your next opportunity will come from
100.
Link to other
entrepreneurs
101.
Clean up your
online image
102.
Make your small
company look big create a community
103.
Internal Communication
104.
Encourage corporate culture
105.
Virtual water cooler
106.
Connect distant employees
107.
Give your company
a “face” employee profiles add humanity
108.
Invite collaboration on
company issues
109.
Marketing to Customers
110.
Create SNS Apps
to your target demographic
111.
Coolness factor
don’t sell the product, sell a community around the product
112.
Build an army
of evangelists
113.
Access to experts
leverage your resources
114.
Collect data about
customers, feedback
115.
Marketing B-B
116.
Create a network
of customers
117.
Reputation and authority
118.
Create a niche
through conversation
119.
Clean up your
online image
120.
Track opinion of
your product by facilitating the conversation
121.
SNS Etiquette
122.
“ advertise” Don’t
123.
be a troll
Don’t
124.
Forget who is
watching Don’t
125.
Be a stalker
Don’t
126.
Spam your network
with app invites Don’t
127.
participate Do
128.
Be yourself Do
129.
Choose quality over
quantity Do
130.
Reconnect Do
131.
Contribute Do
132.
Be a Person,
Not a Product Do
133.
What You Can
Do Today
134.
Start discussing your
company’s social strategy
135.
Join Linkedin.com
Facebook.com SmallerIndiana.com Become my friend!
136.
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