Redefining Public Relations in Age of Social Media
Every day a new gizmo, platform, website, app or social network is announced to supposedly help us to better connect, work, and interact- but.. how do these all work together and which are the best ones to use to actually make money? Allie Danziger, an expert in PR and Social Media, will talk about how to develop strategic communication solutions that make sense for your company. Allie Danziger and her company, Integrate Public Relations, specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her well-connected finger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help their clients grow and flourish. As a sought-after social media expert, Allie travels extensively, delivering her insight and unique perspectives to audiences across the nation. This young business owner has established unique management, leadership and business development skills while creating quite a niche in the industry for creating strategically “integrated” communications campaigns. Allie Herzog Danziger is a thriving entrepreneur, contributing to the Houston economy and community each day.
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Redefining Public Relations in Age of Social Media
- 2. Best Job in the World Campaign
- 4. Integrate Public Relations is an award-winning PR firm that strategically integrates new social media tools and tactics into “old school” communication methodology to achieve current and long-term business goals
- 5. Goode Company’s Texas Tour
- 10. So.. Where does that leave us?
- 11. Demand “Hyper-‐Transparency” Lightening Speed Dialogue is KEY Compe?tors have the same tools Information moves FAST
- 12. Everyone is a Member of the Media
- 13. “What Facebook and TwiFer mean for News,” Pew Research Center, 2012 People are Getting News Online
- 14. Stories that Broke via Social Media
- 15. Everyone Has the Same FREE Tools
- 16. Social Media is NOT broadcasting... it's engagement.
- 19. WHERE TO START??
- 21. The Creative Few: Get Creative
- 22. Choose the Right Platforms
- 26. Like VS. Share VS. Comment
- 27. What to Post
- 28. What to Post
- 30. Quick Tips Reactive Engagement > Proactive Posts Listen First Share GREAT Content 120 is the new 140 Be Polite Use the Tools! Tweet Chats
- 34. LinkedIn for Sales Build your profile for your potential client Get connecting but be careful Utilize search and introductions Give recommendations and endorsements Join groups but beware of spam Initiate contact with connections
- 37. Pinterest for Busiess Beautiful photos will take you FAR Search is basic at this point Don’t stick with the default boards Be active – post and engage daily Promote with other social media tools Have fun with it!
- 41. Why does social media matter??
- 43. Paid doctor bills In touch with F&B director of airport Offered to reimburse for missed work RESULT: Came back to Salt Lick!!
- 45. Get to Know Your Audience
- 46. Engage the Loyal Ones!
- 47. Comment on External Stories
- 48. Open Dialogue with C-Suite
- 50. Make a Schedule
- 51. Make a Schedule Things to consider… • Integrate other marketing strategies (advertising, sales, PR, etc.) • Be flexible • OK to be humorous • Think through the photo • Consider holidays, but don’t over use • Don’t forget weekends, these matter too • Plot out the big events • Don’t make your audience work too hard • Test and tweak!
- 52. Q&A Q&A Q&AQ&A &A Q&A Q&A &A Q&A Q&A Q&A?
- 53. Thank you so much! allie@integratePR.com @IntegratePR