Most people take traffic generation and web design to be different online marketing activities that should be handled separately. However, the two activities intertwine and should complement each other to help you achieve your sales, branding or lead generation objectives. How your website is designed can determine whether or not it will be easily found on Google and other search engines. Therefore, when looking to create a new website or have your current one redesigned, you should choose an agency that knows the relationship between design and traffic.

1. 6 Elements
to Integrate for High-Impact Web Design

2. Traffic and website design, is there really any
relationship between these two important online
marketing activities?
If you said No, then you got it wrong!

3. How Design Helps
Website design can determines a lot about your site.
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It can determine…

4. It Can Determine…
The Quality of Visitors You Get!
• Offering a professional looking, simple to use site
will offer a more positive experience for readers
• Information should not be competing on screen

5. It Can Determine…
How Long Readers Will Remain on Your Site!
• If people cannot find the information they need or if
it is difficult to navigate, they won’t stick around to
find

6. It Can Determine…
Where Your Website Will Rank on Search Engines!
• Search engines rank websites that offer a good
user experience higher than those that don’t
• This in turn, influences how much traffic reaches
your site

7. Looking at the above three points, you realize that
website design is a crucial component that should be
considered by anyone who is serious about online
marketing.
Here are two examples on how design can affect the
traffic on your website.

8. Navigation Links
• Having navigation links is important as they help your
visitors to easily find the content they are looking for
• Navigation links make it easy for search engine bots to
crawl your website, and hence categorize it correctly
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• With this, your website can appear high on search
results for keywords that Google thinks you provide value
for

9. Provide Great Content
• Content drives the web and generates traffic
• Creating content that is helpful and that resonates well
with your target audience is the first step towards
establishing your brand online
• Popular types of content are blog posts, videos,
eBooks, or podcasts
• Pro-Tip: Optimize your website for the type of content
you plan of creating. This improves the user experience
and boosts your SEO rating.

10. Avoid Flash Elements
• While Flash animations may look good, the content can
inhibit search engines from reading your website content
• Google bots do not read Flash elements and it can be
difficult to rank high on Search Engine Results Pages
(SERPs).
• Pro-Tip: There are other animation alternatives that will
help to make your site ‘findable’. An example is HTML 5
videos. They are search-engine friendly and more
secure.

11. Code with On-page SEO
• The website content should be formatted correctly with
Title, H1 and Meta tags.
• Any images or videos should be optimized
with keyword-rich Alt tags.
• Interlinking website content is important to
helping search engines find the website.
• When coding, bad SEO practices like keyword stuffing,
hidden text, and methods of gaining search engine
bots should be avoided.

12. Social Sharing
• Social media has exploded and is one of the top
sources of referral traffic for websites
• Use social media to drive traffic to your website
• Simply enable social sharing on your site
• You should have sharing buttons of the platforms
where your ideal customers hang out

13. Share Content on Your Blog
• Integrating a blog is easy and will not require major
design changes on your website.
• It gives you the opportunity to interact with your
readers
• Educate them on your products or services
• By blogging consistently, you can establish your
website to be a hub of resources in your industry

14. Understanding the relationship between design and
how it relates to gaining traffic is important to creating
a high ranking website that will generate quality
leads and improve your sales and profits.