The document provides a proposal worksheet for a Kickstarter project. It includes questions to help formulate a project concept, identify relevant Kickstarter categories and target audiences, and plan tasks, rewards, budget, and marketing strategy. Completing the worksheet helps ensure a project idea is feasible and compelling for Kickstarter backers.

1. prwr7900: Denae:Kickstarter Proposal Worksheet
“Audiences respond to passion, sincerity, and an ability to execute. They want to see you
communicate this in your video, and they want you to offer creative rewards that are fairly
priced.” - Kickstarter
Step 3. Propose your own idea for a Kickstarter project using the proposal worksheet.
Proposal Worksheet
Answer the following questions as thoroughly as possible. Some questions may have overlapping responses. It is
acceptable to repeat main ideas, so long as the response is tailored to the question.
Grading Information
Project points [20]
Due by 11:59PM on [Due Date #2]
Reading Materials
Before starting this worksheet, you should have read Kickstarter Basics FAQ, Kickstarter School, and Kickstarter
Guidelines. Refer to these materials to ensure that your project idea is acceptable. In particular, Kickstarter
School will help shape your project goals as you complete this worksheet.
1. Project Concept
Des cribe your idea for a Kicks tarter project in approximately 200 words . Remember the project mus t be finite and have clear
completion goals .
2. Kickstarter Category: Art|Comics |Dance|Des ign|Fas hion|Film &
Video|Food|Games |Mus ic|Photography|Publis hing|Technology|Theater
In which category does your project bes t fit? What is your interes t and background in your chos en category?
3. Planning Questions
What is the focus and purpos e of your project?
How is your project unique from other Kicks tarter projects in the s ame category?
What benefits will an individual receive from your project?
What benefits will a community receive from your project?
How did you come up with this project, and why did you choos e it over other ideas ?
Hypothetically, what tas ks would you need to complete in order to fulfill your project if your funding goal was met?
What kinds of rewards would you offer to Kicks tarter backers ? (Lis t at leas t 6)
4. Audience
Identify and des cribe three potential, logical audiences for your Kicks tarter project. Imagine the characteris tics of each
audience: age, gender, education level, interes ts , and geographic location.

2. Primary Audience:
Secondary Audience:
Tertiary Audience:
What influence might thes e audience characteris tics have on your writing or vis uals ?
What networks would you us e for reaching thes e audiences and letting them know about your project? (s ocial
networking, profes s ional organizations , events )
5. Funds
Es timate your financial goal and how the funds will be us ed. Be s ure to include cos ts for creating and dis tributing rewards for
backers . Lis t any res ources us ed while res earching the cos t of creating your project or rewards . While you will not be as ked
to create a detailed budget, you are expected to have a reas onable idea of your cos ts and how the funds will be allocated.
Mos t importantly, you are expected to defend your budget to your audience.
Financial goal:
Rationale:
Resources:
6. Strategy
Bas ed on your analys is of exis ting Kicks tarter projects , what s trengths will you try to incorporate into your project? In what
ways will you produce better videos , vis uals , and written content than a competitor? What weaknes s es caus e you concern?
Video Content:
Visual Content:
Written Content: