Elisabeth (@elisabethos) is a veteran in the search engine marketing industry, having worked as an SEO consultant and search marketing analyst since 1999. As the Executive Features Editor for Search Engine Land, she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists.
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2. • Brand/agency
marketer, PR &
Journalism background
• In search industry since
1999
• Live in SLC, Utah
• President of SEO/SEM
professional association:
SLCSEM.org
6. … you might be 2/3rds right …
Google, Bing Both Gain Market
Share
• 18.3 billion
core searches in
February 2013
• Globally -
Google still
leads, but
Baidu, Yandex
growing
7. … but different devices & platforms …
Responsive design = seamless desktop, tablet/mobile experience
9. … at the end of the day …
we still…
we still get a list of results….
10. … for digital marketers, it means…
creating a content
strategy & total
digital experience
that delivers
the best content, at
the best time, in
the best format, to
the right audience.
32. The Big AdWords Update: Enhanced Campaigns Puts The
Focus On Mobile
33.
34. • Real Time Bidding
(RTB)
• FBX potentially adds
25% to the real-time
media inventory
available
• Quality of user match
• Recency
• Look-a-likes & search-
a-likes