Before joining the company, Matthew McGregor (@mcgregormt) directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London. To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com

1. Five Lessons
from 2012
Lessons from the 2012 Obama Presidential Campaigns
Matthew McGregor, BSD Political Director and
Digital Rapid Response Director, Obama for America
© 2013 Blue State Digital | Proprietary and Confidential 1

2. A little about me.
© 2013 Blue State Digital | Proprietary and Confidential 2

3. I am sorry about
the war of 1812..
© 2013 Blue State Digital | Proprietary and Confidential 3

4. © 2013 Blue State Digital | Proprietary and Confidential 4

5. Blue State Digital
© 2013 Blue State Digital | Proprietary and Confidential 5

6. Blue State Digital is a
relationship marketing firm
that helps its clients create
change – in their own
organizations, in the
marketplace, or in society.
© 2013 Blue State Digital | Proprietary and Confidential 6

7. © 2013 Blue State Digital | Proprietary and Confidential 7

8. How did we get here?
© 2013 Blue State Digital | Proprietary and Confidential 8

9. “With Perry having slumped in the polls,
however, and Romney the more likely
nominee, the odds tilt slightly toward
Obama joining the list of one-termers.
“Obama’s position is tenuous enough that it
might not be a winnable one for him.”
Nate Silver, Nov 2011
© 2013 Blue State Digital | Proprietary and Confidential 9

10. © 2013 Blue State Digital | Proprietary and Confidential 10

11. #1:
Digital is everyone’s job.
© 2013 Blue State Digital | Proprietary and Confidential 11

12. © 2013 Blue State Digital | Proprietary and Confidential 12

13. Integrated Approach
Online and offline are FACEBOOK
always connected. EVENTS TV
You can connect with people
everywhere you are, and
every connection is an
opportunity to start a VIDEO &
YOUTUBE WEBSITE
BLOG
relationship.
GLUE
OUTDOOR & GEOLOCATION
THE PRINT
TWITTER
& MOBILE
© 2013 Blue State Digital | Proprietary and Confidential 13

14. © 2013 Blue State Digital | Proprietary and Confidential 14

15. © 2013 Blue State Digital | Proprietary and Confidential 15

16. © 2013 Blue State Digital | Proprietary and Confidential 16

17. Integrated Approach
Online and offline are FACEBOOK
always connected. EVENTS TV
You can connect with people
everywhere you are, and
every connection is an
opportunity to start a VIDEO &
YOUTUBE WEBSITE
BLOG
relationship.
GLUE
OUTDOOR & GEOLOCATION
THE PRINT
TWITTER
& MOBILE
© 2013 Blue State Digital | Proprietary and Confidential 17

18. #2:
Make what you are
already doing social.
© 2013 Blue State Digital | Proprietary and Confidential 18

19. By social, we
mean community.
© 2013 Blue State Digital | Proprietary and Confidential 19

20. Grace’s Reflections on a House Meeting
© 2013 Blue State Digital | Proprietary and Confidential 20

21. It’s not about a sexy app.
© 2013 Blue State Digital | Proprietary and Confidential 21

22. It’s about being part
of real conversations.
© 2013 Blue State Digital | Proprietary and Confidential 22

23. © 2013 Blue State Digital | Proprietary and Confidential 23

24. #3:
Make it easy for people
to do important things.
© 2013 Blue State Digital | Proprietary and Confidential 24

25. Like finding places to vote.
© 2013 Blue State Digital | Proprietary and Confidential 25

26. © 2013 Blue State Digital | Proprietary and Confidential 26

27. Or giving money.
© 2013 Blue State Digital | Proprietary and Confidential 27

28. © 2013 Blue State Digital | Proprietary and Confidential 28

29. Or getting your
message out.
© 2013 Blue State Digital | Proprietary and Confidential 29

30. © 2013 Blue State Digital | Proprietary and Confidential 30

31. #4:
Without great content,
data won’t help.
© 2013 Blue State Digital | Proprietary and Confidential 31

32. But it really, really helps.
© 2013 Blue State Digital | Proprietary and Confidential 32

33. Authenticity + Data
© 2013 Blue State Digital | Proprietary and Confidential 33

34. Authenticity + Data
© 2013 Blue State Digital | Proprietary and Confidential 34

35. #5:
Are you being lame?
Don’t be lame.
© 2013 Blue State Digital | Proprietary and Confidential 35

36. You’re in business for your mission,
but the most important content is
about the relationship.
© 2013 Blue State Digital | Proprietary and Confidential 36

37. A Stock Market for Content
© 2013 Blue State Digital | Proprietary and Confidential 37

38. © 2013 Blue State Digital | Proprietary and Confidential 38

39. © 2013 Blue State Digital | Proprietary and Confidential 39

40. The Story of Us
© 2013 Blue State Digital | Proprietary and Confidential 40

41. Thank You.
matthew@bluestatedigital.com
@mcgregormt*
© 2013 Blue State Digital | Proprietary and Confidential 41