This document summarizes the key details of an online professional network for doctors in Russia and Ukraine with 200,000 verified physician members. It notes that the network has 10/20 of the world's top pharmaceutical companies as clients, and is the #1 social network for doctors globally in daily audience size according to Alexa rankings. The network sees a new login every 8 seconds and new clinical content added every 16 seconds.
2. #1 in the world
200 000
verified Russian-speaking
physicians
150 000 of them – from Russia
20 000 – from Ukraine
every
8 seconds
new login
World’s #1
among social networks
of physicians on a daily audience
(Alexa.com)
every
16 seconds
new clinical
material
every
2 minutes
60 000
iPhone & Android
mobile apps
installs
500 000
subscribers to
our doctor groups in
Vkontakte & Odnoklassniki
new member
3. #1 in Russia
Social networks
Amount of users
Clinical materials
200 000 only verified doctors
90 000
(Self-declared / Synovate Comcon estimate)
13,7%
(monthly)
of Physicians Online in Russia (Synovate Comcon)
49 000
students, doctors
150
5,8%
students, doctors
42 000
300
4,2%
110 000
students, pharmacists,
doctors
7 500
3,8%
27 000
500
doctors
3,0%
78 000
students, doctors
4 500
<3%
Source: Synovate Comcon Healthcare
MEDI-Q “General practitioners’ opinions”
November 2012
4. doctor e-detailing
Build Rapid Awareness
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Notifications via Mobile Apps
Engage & Educate
- Surveys and Online Panels
- Contests & Quizzes
- Webinars, Educational Videos
Drive Adoption
- Closed Groups of Physicians (Editorial & Brand Content)
Feel free to apply for complimentary trial access.
5. doctor surveys
We are #1 online panel of
physicians in Russia
Every day we conduct 2-3 surveys for world's top
research agencies.
- Only verified physicians
- Flexible, deep and easily
tuned targeting
- Unprecedentedly broad
coverage of the whole Russia
- Significantly faster than
traditional offline surveys
- Launch within
one business hour
- Reduction of costs
Feel free to apply for complimentary trial access.
6. 100% legal
E-detailing
Surveys
Payments to physicians
Law on Advertising
Fully compliant
Fully compliant
Fully compliant
Law on Circulation of
Medicines
Fully compliant
Fully compliant
Fully compliant
Law on the Basis of
Healthcare Protection
Fully compliant
Fully compliant
Fully compliant
Law on Protection of
Personal Information
Fully compliant
Fully compliant
Fully compliant
Tax Code
Fully compliant
Fully compliant
Fully compliant
7. Medcampus.ru – 95,000+ students
Reach 90% of Russian future doctors
Medcampus.ru – Social network of 95,000+
Russian-speaking medical students.
Educate and involve future doctors:
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Contests & Quizzes
- Webinars, Educational Videos
Feel free to apply for complimentary trial access.
8. Smartpharma.ru – Russian pharmacists
Reach all Russian retail pharmacists
Smartpharma.ru – Social network of Russian-speaking
retail pharmacists.
Educate and involve those who help consumers choose drugs in pharmacies:
- Targeted Media (Banners, Branded Pages, Custom Emails & SMS)
- Educational Programs
- Contests & Quizzes
- Webinars, Educational Videos
Feel free to apply for complimentary trial access.