In this slidecast, Guy Fraker presents: get2know - Big Data for the Shared Economy. With shared rides, cars, bikes, and even rooms, the issue of trust is huge. The folks at get2know have a developed a "Trust Engine" that uses Big Data to help you decide who you trust to share your stuff. Amazing! As we build out to scale, we’ll provide a playground for alliance partners to reward consumers who utilize shared services in postive ways. We will deliver a searchable aggregated view of shared economy providers WITH utilization incentives. By doing both in a single view, using single sign-on, we provide an economic reason to be scored. We believe that by partnering with the Collaborative Consumption community, a market is created where no user asks, “ok- I got my score- now what?” get2kno is about creating a market, not building a platform." Learn more at: http://get2know.com Watch this talk at: http://inside-startups.com/slidecast-get-2know-big-data-for-the-shared-economy/

1. getting-2-know:
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2. The leadership team:
Sean Udall, CFO/COO -- Has driven
foundational work in shaping three fortune
1000 companies’ Risk Management and
Treasury units. He led Economic Capital
modeling and investment strategy consulting
for investments in excess of $100 billion
dollars. Sean launched The TechStrat Report
where his often prescient calls on technology
disruption, global economics and stock price
forecasts have been published since 2007 via
Minyanville Media (Minyanville.com).
Guy Fraker, CEO -- Has 25 years experience in
the insurance industry including agent &
marketing executive. Built a scenario planning
practice within State Farm for 12 years; co-
founded a tactical innovation practice that
included corporate venture as well as R&D; and 3
years advising shared economy companies. Guy
is fearless about learning and has a total of 12
startup ventures in his experience. Sean and Guy
have worked together for over five years creating
risk management solutions based on disruptive
innovation.
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3. The Development Team
Markum Reed is the computer
administrator and a macroeconomic
instructor for the Southern Illinois
University Economics Department. He
holds a M.S. degree from SIU and is
currently Finishing his dissertation entitled
Diving in to Social Networks for his Ph.D.
degree in Economics from Southern Illinois
University, Carbondale. His research
interest include social and economic
networking theory, computational
economics, game theory, multi-agent
systems, and social capital and network
cohesion. He is working on the get2Kno
economy development team.
Henry Hexmoor received the M.S. degree
from Georgia Tech, Atlanta
Ph.D. computer science from the State
University of New York, Buffalo, in 1996.
He is a long time IEEE senior member.
Currently, he is an Associate Professor with
the Computer Science Department, Southern
Illinois University, Carbondale, IL.
He has published widely in artificial
intelligence and multiagent systems.
His research interests include multiagent
systems, artificial intelligence, cognitive
science, mobile robotics, and predictive
models for transportation systems.
He is leading the get2Kno shared economy
d e v e l o p m e n t t e a m s u p p o r t e d b y
Techsolutions and Services, Inc.
Purvag Patel is a doctoral candidate at Department of
Computer Science, Southern Illinois University (SIU)
Carbondale with specialization in Artificial
Intelligence. He received the M.S. in computer science
from SIU, in 2009 and B.E. in Computer Engineering
from the Gujarat University.
His research is focused on computing with words, and
expert systems. His research interests include fuzzy
logic, social network analysis, machine learning, search
engines, computer games, and multiagent systems. He
is an energetic Software Engineer with software
development experience in various technologies such
as Java, JEE, Groovy, Apache, Apache Tomcat, PHP,
SQL, and Spring framework.
He is working as a technical consultant in the
development team supported by Techsolutions and
Services, Inc. for get2Kno. He is responsible for the
development, social integration, and deployment of the
Minimal Viable Product (MVP) for get2kno.
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4. get2kno.com: Combining Consumers with --
Collaborative Consumption (CC) Economy, Risk
Management, and State Of the Art Technologies = Market
4
Technology
Consumers
Business
Break-thru
Innovation
Tuesday, May 7, 13

5. get2kno.com: Combining Consumers with --
Collaborative Consumption (CC) Economy, Risk
Management, and State Of the Art Technologies = Market
4
Technology
Consumers
Business
Break-thru
Innovation
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6. get2kno is:
a peer to
peer
market
The
security of
a LifeLock
Rewards
GROWTH
in
utilization
+ + =
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7. The Problem:
Shared Economy:
Viral
Membership
Growth
Shared Economy Utilization:
Modest Growth, even
Declining in some cases
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8. Shared Economy is Fractional: Providing access
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9. Q: What’s Missing? A: Trust, Rewards, A single view-
Growth in utilization (net ROI)
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10. The
Solution:
9
Consumer Value Prop:
Greater transparency and
security in all CC
transactions;
Rewarded for consistent
utilization
Business Value Prop: B2B:
Each Consumer who comes
to get2kno, and joins a CC
co, = reduced new member
expense for the CC partner;
B2C: Rewards System
incents & gamifys
utilization;
Rewards B2B: Provides a
market for experimentation
& growth
Technology:
State of The Art Analytical &
Predictive Platform : Dynamic,
Contextual to the Shared Economy;
Core approach:
Simplicity, Secure, Flexible &
Adaptable
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11. The
Revenues
10
Technology:
Scalable & Flexible:
Can license the IP,
become SAS for other
markets;
Resale of data
Consumer:
B2C: Single Sign-on
with free profile &
“Premium Profile”
The more information
we can use, the higher
the score: the greater
the rewards
Business:
Will experiment
with CC & Rewards
Partners: value per
click; and/or
subscription
Break-thru
Innovation
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12. Substantial Monetization
Opportunities
1. Utilization based fees from the CC providers,
2. Premium profile subscription fees backed by
incentives,
3. Utilization based and/or subscription based fees
among "rewards partners"
4. Ad revenues
5. SAS licensing for additional sectors across global
markets.
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13. The market: Economic pressures create
Opportunity
41%+ U.S. population
$1 Bill S.L. Debt,
Urban,
Grew up sharing
44%+ U.S. population
$1 Bill Mtg Debt,
Owns underutilized assets
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14. Exploding sector: According to tech industry analyst Frost & Sullivan the Shared Economy is $110B
market sector
Strong base: Peer to peer (p2p) exchange of goods for short term utilization = $2,000 a minute @ only
30%-45% of members using
Not a mature markets: Current inventory of p2p entities = 261+: 55%+ of all firms founded since 2009
& P2P companies now outnumber “traditional” collaborative consumption co’s.
Recognized need: Over 20 hours of interviews with 12 p2p CEO’s: increasing “trust” among members
will be the key to growth
Opportunity for internal and top-line growth: 90 days of social media text mining reveals “trust” as the
most significant concern among both existing members and those who are aware of the services but have
not joined.
Growth for partners: 45%-70% of the P2P members never use the service; yet the average traditional car
share member holds 4 memberships due to demand exceeding capacity- trust defines this difference in
capacity vs utilization.
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15. get2kno brings together users and
providers and rewards both
13
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16. Putting it All Together
• Target Immense Opportunity in Viral Growth, but
Under-Utilized CC Verticals
• Novel Technology Solution with Unique Risk
Management Approach
• get2kno – “utilizes big data to create a proprietary
solution, enabling the next leg of growth in a very hot
sector, the collaborative consumption economy.
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17. Feedback from a Beta user
• "Guy and his team have solved a fundamental problem of the internet:
how to establish credibility in a huge morass of anoms. When I first
signed into Get2Kno I was blown away at all the data that was
collapsed into a super-simple, incredibly functional number (I'm a 110
in case you're wondering). Though it's a little bit of a "magic box", I
know that Get2Kno stands on the shoulders of a team that dwarfs the
average Silicon Valley upstarts... these guys have YEARS of
experience behind them. Combine that with the strong partnership
focus of the company and you've got the next disruptive group poised
to tackle Big Data and come home with the title"
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