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Gamify for change - GDG Chennai Talk
- 2. Myself • Electronics & Comm. Engineer • Ex- Ford • Run a Startup, InsaneLabs.in, Students Research Network • Pending Patent VIKI Mouse Interests • Hardware & Software Hacking • Community development • CV | AR | Embedded | Gamification Wall E bot Insanelabs.in
- 3. Agenda • • • • • • • Gaming Problems around us Why games are fun Case studies What is not Gamification Gamification Behavior Change Insanelabs.in
- 4. Gaming • Who likes to play games ? • Why you do like to play a game ? • How much time do we spend on games ? Insanelabs.in
- 5. Game Industry Games industry: $66 billion worldwide (DFC 2011), or double Hollywood box office revenues • Online sales to surpass retail in 2013 market. (PWC 2011) • Virtual goods: $7.3 billion globally (In-Stat 2010), over $2 billion U.S. (Inside Network 2011) • 44% of US/UK adults have played a mobile game in the last month (PopCap/Information Solutions) Insanelabs.in
- 6. • 97% of kids 12-17 play videogames • The average game player is 30 years old – 37% are older than 35 • 47% percent of all game players are women Insanelabs.in
- 8. Gaming Scene Ted talk - JaneMcGonigal http://www.youtube.com/watch?v=dE1DuBesGYM Insanelabs.in
- 9. Play vs Games • expenditure of exuberant energy - Friedrich Schiller • A game is a closed, formal system that engages players in a structured conflict, and resolves in an unequal • spontaneously and for its own sake -George Santayana • A game is a series of meaningful - Sid Meier • A game is a problemsolving activity, approached with a playful attitude Jesse Schell Insanelabs.in
- 10. Games & Fun • Candy Crush • Tetris • Angry Birds • Paper Toss • Plants & Zombies • Subway Surfers Insanelabs.in
- 12. What Things are Fun? • • • • • • • • Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing Collecting • • • • • • Surprise Imagination Sharing Role Playing Customization Goofing off Insanelabs.in
- 13. Why so engaging ? • • • • Continuous feedback Incremental Difficulty Levels Addictive Its fun! Player Journey • Onboarding • Scaffolding • Pathways to mastery Game Elements • Guides • Highlighting • Feedback • Limited options • Limited monsters • Impossible to fail Insanelabs.in
- 14. Problems Again • • • Speed Camera Lottery Deepest Bin Piano Staircase • http://www.youtube.com/watch?v=cbEKAwCoCKw • http://www.youtube.com/watch?v=iynzHWwJXaA • http://www.youtube.com/watch?v=SByymar3bds Insanelabs.in
- 15. User Stories • Feedback • Progression • Completion Insanelabs.in
- 17. Gamification is Not… • Any games in workplace Insanelabs.in
- 18. Gamification is Not… • Any use of games in business • Simulations (although they may constitute serious games) Insanelabs.in
- 19. Gamification is • Listening to what games can teach us. • Learning from game design (and psychology, management, marketing, economics). • Appreciating fun. Insanelabs.in
- 21. Induce Behavior Change • Identify the goals • Think as a Game Designer – Motivations for the User – Onboarding – Scaffolding – Making it sticky • Make it fun Insanelabs.in
- 22. * Conditions Apply * Rewards can be demotivating ** Gamification is not easy as it appears *** Double edged sword Insanelabs.in
- 23. Applications Nike Who wants to be a IT http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embedded Insanelabs.in
- 24. Insanelabs.in
- 25. Insanelabs.in
- 26. Let the games begin Change is inevitable Thank You !