2. What
Why
INTELLECTUAL PROPERTY
When
Where
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3. YOU are closest to the
CUSTOMER PROBLEM
areas that need
INNOVATION
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4. YOU are the driving force behind
PROBLEM SOLVING
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5. Yet many of STARTUPS do not think
of themselves as
INVENTORS
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6. INVENTION
is the generation of new ideas
aimed at solving a tech problem
INNOVATION
concerns the productizing of the
new ideas
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7. What is IPR- Classic ‘Real estate’ analogy
Ideate Protect Manage Monetize
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8. Different form of IPR
Trade secrets
Copyright Designs
Trademark
Patent Semiconductor
chipsets
Geographical
indicators
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9. Patents- an introduction
They provide a set of exclusionary rights to the patentee
for a limited period of time in exchange for public
disclosure of the invention details in a patent application.
What can be patented
Patentable subject matter should be:
• Novel (should not have been disclosed/practiced before)
• Non-obvious (should include an inventive step)
• Useful (should enable industrial application)
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10. What cannot be patented
• Something that is frivolous- a medicine to make a
human immortal or a perpetual motion machine
• An abstract theory or mathematical formula- the
equation of relativity; Newton's laws of motion
• A thought or idea- the idea of super-fast space travel
that is faster than the speed of light
• Anything available in nature - human genes
• Anything that goes against the laws of nature, public
interest or morality
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11. Lifecycle of a patent
Reduction to
practice
20 years
date
Conception Filing Publication Grant Expiry
date date date date date
18 months
or less
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12. Why do companies file for patents
• Enforce against a competitor
• Prevent the patenting by someone else
• Generate license revenue
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13. Why do companies file for patents
$3-$5
million/2-3
• Enforce against a competitor years
• Prevent the patenting by someone else
• Generate license revenue
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14. Why do companies file for patents
$3-$5
million/2-3
• Enforce against a competitor years
• Prevent the patenting by someone else
Just publish
it. Its free
• Generate license revenue
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15. Why do companies file for patents
$3-$5
million/2-3
• Enforce against a competitor years
• Prevent the patenting by someone else
Just publish
it. Its free
• Generate license revenue
Only 5% of
patents in the
world are
licensed
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17. Why do companies file for patents
Your customers
& partners
would
appreciate it
• It’s a marketing collateral and a credential
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18. Why do companies file for patents
Deter
infringement &
run your business
• Have a defensive strategy than offensive
• It’s a marketing collateral and a credential
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19. Why do companies file for patents
Your investors
would like it and
helps in your exit
• Increases your valuation
• Have a defensive strategy than offensive
• It’s a marketing collateral and a credential
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20. Build your own IP Strategy
• Where are your customers?
• Where are your competitors?
• Where do you wish to raise investment?
• What opportunities you have in international market?
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21. When to file your IPR
• Before making it in public use or selling
• When you have a prototype ready or proof of
concept
• Before a product launch
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22. Improving on an existing product
Already
existing
Your solution New Product
Your invention CANNOT be patented if it can’t be distinguished from the
previous invention
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23. Improving on an existing product
Already
existing
New
Product
Your
Solution
CAN be patented
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24. Law- what you should know?
• I want to file a world patent
• India , EU and others - First to file
• US- First to Invent after March 2013 – First to file
• Software patents NOT allowed in India and Europe
• Software and Business method patents only allowed
in US
• IP infringement is a criminal and civil offence in some
countries
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25. Law- what you should know?
• Public disclosure – grace period
– USA, Canada (1 year) Asia (6 months) Europe,
Japan, India and most countries (0 months)
• Priority date – The date when you file
• Prior art – Public information available before you
file your patent
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26. Lean startup methodology --> IP strategy
• IP strategy doesn't automatically mean filing of
patents but Freedom to operate
• You need Freedom to Operate to launch your
product or service
• Provisional Patent Application- file to get the earliest
priority date and convert into a regular patent within
12 months
• PCT application- the applicant can delay filing of the
patent application to 30 months (31 months in some
countries)
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