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Start up, young man!
    DEEPAK RAVINDRAN
“tell me a story”
     -- every child
Born and brought up in a middle class family in Thrissur,Kerala.
First venture :




At the age of 14, sourced and sold software CDs to my school friends while
           other kids were busy saving Super Mario’s girlfriend

        Made money to buy magazines & computer hardware's. – 100 % Success
• Building businesses, since 2002




                                         2002: freelancing/ outsourcing company




                                          2004: e-commerce /deal site - #fail




Business opportunities are like buses, there's always another one coming.-Richard Branson
<2008- Present> Founder & CEO , Innoz
<2005>




    Computer Science
LBS College of Engineering
  {Kasaragod, Kerala}
<2008>




        innoz: a rare breed of young minds
              addicted to innovation

"My model for business is The Beatles: They were four guys that kept each other’s
negative tendencies in check; they balanced each other. And the total was greater than
the sum of the parts. Great things in business are not done by one person, they are done
by a team of people." `Steve Jobs
How to impress a girl?
Answer engine on SMS
Taking risk
Running
Luck

120 Million Internet users



              1.2 Billion People




             900 Million Cellphone
SMS


      Internet
16.6666667 percent


convert 1/6 to percent
The birds are so angry
                       because a group of
                       green pigs stole their
                       eggs.
Why is an angry bird
angry?
3 YEARS
                • 500 million queries over
                  SMS.
                • 100 Gb’s of data.
                • Empowered over 15 MM
                  distinct users.



GIVING INTERNET TO NON INTERNET USERS
10 reasons why college is the best time to launch a start up




It is not easy to mix student life and business but it is definitely not
                             impossible.
The best way to predict the
   future is to invent it.
  That’s the answer to the question of life, universe and
                       everything!
"We don't like their sound, and guitar music is on the way out." -
    Decca Recording Company rejecting the Beatles, 1962
We were late too..(SMS is dying)
15 MM Users | 20 MM $ Revenue
Q: What it takes to be an
    entrepreneur?
     the famous question
E for




An entrepreneur is someone who invented the phrase: ‘I can.’
Why you should be an
   entrepreneur
          Because,
   It’s the best life it is
Fame
Fortune
Fervor
REMEMBER
With great power comes great
        responsibility
Most difficult lesson you have
learned as an entrepreneur?
      It takes a tremendous amount of patience.
"10,000-Hour Rule"
the key to success in any field is, to a
large extent, a matter of practicing a
  specific task for a total of around
             10,000 hours.
         Practice makes perfect
The best writing is rewriting.

        fail fast. fail often.
• You can fail so very often.
#FAIL
          But you are not a failure
          until you give up.
        • Dealing with failure is easy:
          Work hard to improve.
          Success is also easy to
          handle: You've solved the
          wrong problem. Work hard
          to improve.
        • I fail everyday!
explore.dream.discover
“Let's make a dent in the
                                      universe." — Steve Jobs




Pic: Innoz Headquarters - Bangalore
The team you build is the company you build. ` Vinod Khosla
YAWNNN! TOOMUCH OF GYAN!
Last slide coming soon!
Listen to your intuition

if I ever have to give you a career
               advice
If it’s not a hit, switch.

     and keep switching
Inspiration is perishable.

  get inspired, every moment
Lessons Learned
•Starting up young have enough advantages – chasing dreams with no other commitments and people
care more.

•Finding a great team is really crucial, Team should be complimentary in skills, same in attitude.
Also gelling the team together is a challenge but the core strength lies in the team.

•Chase a market which is bigger and brighter. Keep the technology minimum so that people can easily
understand. Solve a problem.

•Mentorship is extremely important even more than funding for young startups. Lack of experience can
only be matched with advises and inspiration from the veterans.

•Practice story telling. Entrepreneurs should be a good story teller. Because when there is a story to the
media and people, they will follow you.

•Take external sources of funds only when necessary. Your clients are your biggest investors.

•Partner with the best, partner with big clients- the advantage of partnering with big clients is that we
can learn more from them in terms of corporate culture and bring them inside.

•Entrepreneurship cannot be taught. The best way is to experiment. No one stops you in doing it. Be it a
success or a failure, the learning curve is worth more than anything.

•End of the day, it’s your dream – your biggest inspiration.
Always remember:
  EDUCATION IS


WHAT YOU
 LEARN
 OUTSIDE COLLEGE
   --DEEPAK RAVINDRAN
THINK DIFFERENT !

     RESUME

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Deepak Ravindran - Innoz

  • 1. Start up, young man! DEEPAK RAVINDRAN
  • 2. “tell me a story” -- every child
  • 3. Born and brought up in a middle class family in Thrissur,Kerala.
  • 4. First venture : At the age of 14, sourced and sold software CDs to my school friends while other kids were busy saving Super Mario’s girlfriend Made money to buy magazines & computer hardware's. – 100 % Success
  • 5. • Building businesses, since 2002 2002: freelancing/ outsourcing company 2004: e-commerce /deal site - #fail Business opportunities are like buses, there's always another one coming.-Richard Branson
  • 6. <2008- Present> Founder & CEO , Innoz
  • 7. <2005> Computer Science LBS College of Engineering {Kasaragod, Kerala}
  • 8. <2008> innoz: a rare breed of young minds addicted to innovation "My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people." `Steve Jobs
  • 9. How to impress a girl? Answer engine on SMS
  • 12. Luck
  • 13.  120 Million Internet users 1.2 Billion People 900 Million Cellphone
  • 14. SMS Internet
  • 16. The birds are so angry because a group of green pigs stole their eggs. Why is an angry bird angry?
  • 17. 3 YEARS • 500 million queries over SMS. • 100 Gb’s of data. • Empowered over 15 MM distinct users. GIVING INTERNET TO NON INTERNET USERS
  • 18. 10 reasons why college is the best time to launch a start up It is not easy to mix student life and business but it is definitely not impossible.
  • 19. The best way to predict the future is to invent it. That’s the answer to the question of life, universe and everything!
  • 20. "We don't like their sound, and guitar music is on the way out." - Decca Recording Company rejecting the Beatles, 1962
  • 21. We were late too..(SMS is dying) 15 MM Users | 20 MM $ Revenue
  • 22. Q: What it takes to be an entrepreneur? the famous question
  • 23. E for An entrepreneur is someone who invented the phrase: ‘I can.’
  • 24. Why you should be an entrepreneur Because, It’s the best life it is
  • 26. REMEMBER With great power comes great responsibility
  • 27. Most difficult lesson you have learned as an entrepreneur? It takes a tremendous amount of patience.
  • 28. "10,000-Hour Rule" the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours. Practice makes perfect
  • 29. The best writing is rewriting. fail fast. fail often.
  • 30. • You can fail so very often. #FAIL But you are not a failure until you give up. • Dealing with failure is easy: Work hard to improve. Success is also easy to handle: You've solved the wrong problem. Work hard to improve. • I fail everyday!
  • 32. “Let's make a dent in the universe." — Steve Jobs Pic: Innoz Headquarters - Bangalore
  • 33. The team you build is the company you build. ` Vinod Khosla
  • 34. YAWNNN! TOOMUCH OF GYAN! Last slide coming soon!
  • 35. Listen to your intuition if I ever have to give you a career advice
  • 36. If it’s not a hit, switch. and keep switching
  • 37. Inspiration is perishable. get inspired, every moment
  • 38. Lessons Learned •Starting up young have enough advantages – chasing dreams with no other commitments and people care more. •Finding a great team is really crucial, Team should be complimentary in skills, same in attitude. Also gelling the team together is a challenge but the core strength lies in the team. •Chase a market which is bigger and brighter. Keep the technology minimum so that people can easily understand. Solve a problem. •Mentorship is extremely important even more than funding for young startups. Lack of experience can only be matched with advises and inspiration from the veterans. •Practice story telling. Entrepreneurs should be a good story teller. Because when there is a story to the media and people, they will follow you. •Take external sources of funds only when necessary. Your clients are your biggest investors. •Partner with the best, partner with big clients- the advantage of partnering with big clients is that we can learn more from them in terms of corporate culture and bring them inside. •Entrepreneurship cannot be taught. The best way is to experiment. No one stops you in doing it. Be it a success or a failure, the learning curve is worth more than anything. •End of the day, it’s your dream – your biggest inspiration.
  • 39. Always remember: EDUCATION IS WHAT YOU LEARN OUTSIDE COLLEGE --DEEPAK RAVINDRAN

Notas do Editor

  1. Hi everyone, I am here to talk about the advantages of starting young in business which also share my story.
  2. I am a Malayalee (People living in Kerala,India). I have lived in Thrissur,Kerala all my life. I have grown up here, studied there. As a kid, I always loved to hear stories.
  3. I was fortunate to hear about entrepreneurs and success stories right from home town. The power of these slide is to explain the importance of ‘listen’ &amp; ‘inspire’.
  4. Why did you become an entrepreneur?I’ve always been one. My fascination with computers and internet began on a Pentium III &amp; 56 kbps modem. The internet opened me a whole new world, i was hooked.I’ve always enjoyed wide-open pursuits where I can create and be unconstrained.
  5. From the confidence of my first venture i moved to bigger and bigger ideas, realized that chasing bigger dreams give you more bigger space to think. I Never felt bad in failing , and never stopped experimenting stuff either.
  6. Never thought that I would become the person I am right now, but I never stopped in doing what I love. And I keep on doing it. My Greatest achievement is building a company that has integrity and a culture I’m proud of.
  7. I joined L.B.S Engineering College For B.Tech in Computer Engineering. Most People don&apos;t know the fact that I actually gave up M.B.B.S admission for Studying Computer Science. I did it because I always listened to my inner voice.
  8. 2008:A group of 20 something youth motivated by the success stories in silicon valley and more importantly bored up by the rat races of jobs, decided to do something their own. They had nothing in hand: no job, no bank balance and no idea if they are actually going to succeed. We were all Complimentary in skills, but from the same cloth in attitude and culture. None of them came from a business family and all were from middle class. A total of 2500 $ were raised from the family.They were our first investors!
  9. THERE WAS A BEAUTIFUL GIRL WALKING THROUGH OUR COLLEGE CAMPUS AND I ASKED MY FRIEND, ‘DUDE; HOW TO IMPRESS HER? AND MY FRIEND SAID, WELL I DON’T KNOW, YOU DO A GOOGLE. I SAID, I DON’T HAVE A GOOGLE NOW, SO WHAT I WILL DO? AND HERE THE EUREKA MOMENT CAME IN. ‘WELL GUYS, HOW ABOUT AN ANSWER ENGINE ON MOBILE THAT WILL GIVE YOU ANSWER ABOUT ANY TOPIC UNDER THE SUN.’ !
  10. AND IT ALL STARTED FROM HERE, IN A TINY SMALL OFFICE SPACE THAT WE SET UP INSIDE OUR COMPUTER LAB AT COLLEGE.
  11. Asked in GYAN where can I do business in telco. Gurgaon ! - Went behind all the telco’s – no body was interested because we were really small. Knocking on every door. Frustrated.
  12. One tired evening, at a coffee shop met the head of Airtel, who invited to the office the next day.
  13. There are around 700 million mobile phones in india while there is less than 100 million PC + Mobile internet customers. So there is a huge gap for people who don&apos;t have the access to Internet.
  14. In 2008,while doing computer science engineering, me and my group of friends popped up with this idea of giving instant information through SMS by fetching it from online. We dropped out of college the next day to start the company to fully focus this idea.
  15. This is what we run at the office. Real-time - This is what 10 seconds of activity will looks like. And this is where we spend most of our time doing to make sure that we can keep up with this kind of traffic load.
  16. This is what we run at the office. Real-time - This is what 10 seconds of activity will looks like. And this is where we spend most of our time doing to make sure that we can keep up with this kind of traffic load.
  17. AND NOW OVER THE COURSE OF 3 YEARS WE WERE ABLE TO ANSWER ROUGHLY ABOUT 250 MILLION QUERIES, DELIVERED APPROXIMATELY 50 GIGABYTES OF INFORMATION THROUGH SMS TO EMPOWER OVER 10MM DISTICNT USERS IN INDIA. So you are now listening to the story of the so far largest offline search engine which ever made on mobile. AND WHAT THIS DATA REPRESENT US IS THE IMPACT OF USING MOBILE AS A LEARNING TOOL TO EMPOWER PEOPLE.MOST PEOPLE IN INDIA DON’T HAVE ACCESS TO THE INTERNET BUT… THEY ALL HAVE PHONES. THIS IS WHERE SMSGYAN REALLY WORKS.
  18. Launching a company during your student years is the best time in your life to do so because there is no downside. You can only learn, meet people and sharpen your skills. You can&apos;t lose...
  19. &quot;Don&apos;t worry about what anybody else is going to do… The best way to predict the future is to invent it. Smart people can do just about anything that doesn&apos;t violate too many of Newton&apos;s Laws!&quot;
  20. Our approach to this has been straightforward – we have to continue with our business as usual, and work as if we’re going to solve this problem.
  21. Our approach to this has been straightforward – we have to continue with our business as usual, and work as if we’re going to solve this problem.
  22. The most powerful slide is next ! 
  23. Someone who dares to dream the dreams and is foolish enough to try to make those dreams come true.
  24. It’s harder than you think, less predictable than you think and many times you have less control than you think and it takes longer than you think.
  25. Intuition is simply knowing something without knowing exactly how you know it. Connect back to a time that you had a &quot;gut feeling&quot; about something - the job that you knew you shouldn&apos;t take, even though it looked good on the surface or the relationship that just felt right for you. That&apos;s your intuition talking to you.Remember, your intuition is never wrong, although your interpretation of it may be incorrect. When your intuition calls to you, trust it. Practice makes perfect when it comes to using your intuition effectively.