This document appears to be from a presentation on social media strategy. It discusses how social media allows for unprecedented access to information, but this also creates information overload and challenges for decision making. It emphasizes listening to customers and communities on social networks, and highlights recommendations and peer-to-peer interactions as the most trusted forms of advertising. Specific strategies discussed include generating leads, creating specialized communities, and using social media to improve search engine optimization, act as a knowledge source, and strengthen other marketing campaigns. Metrics from comScore show that social media is driving more visitors, time on sites, and page views for companies.
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Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
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STRATEGIZE • ENVISION • IMPLEMENT
SOCIAL MEDIA STRATEGY
Telecom Hall of Fame Luncheon
Lecture
7th Annual Telecommunications Forum
Ottawa, November 9, 2010
Deborah Day
Digital and Social Media Strategist
Innovate By Day
Copyright Innovate By Day, Reproduction is forbidden unless authorized. All rights reserved.
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STRATEGIZE • ENVISION • IMPLEMENT
CHOICE
VOICE
COMMUNICATION
CONNECTIONS
COMMUNITY
The time of the Individual
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STRATEGIZE • ENVISION • IMPLEMENT
I can be fast
but maybe I’ll make
mistakes
I can be
right
but it may take too long
How can I can be fast and
right?
The Decision Maker’s Dilemma
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STRATEGIZE • ENVISION • IMPLEMENT
“More data will be
created in the next four
years than in the history
of the planet.”
Mark Hurd June, 2009
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STRATEGIZE • ENVISION • IMPLEMENT
5 Proven Strategies for B2B Social Media
Marketing
IDG Enterprise: B2B Social Media Marketing Series, Mashable
1. Generate Leads
2. Create a Specialized
Community
3. Improve SEO
4. Be a Knowledge Source
5. Strengthen a Campaign
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STRATEGIZE • ENVISION • IMPLEMENT
10 Reasons To Engage with Twitter
1. It EMPOWERS your customers
2. PERCEPTIONS can be dangerous
3. Ability to instantly clear up rumours
4. You can bare witness to your product/service in real time
5. It offers INSTANT feedback
6. It shows FIRST-HAND how your message is being received
7. It shows the customer that you CARE to engage
8. People want to know that someone is LISTENING
9. Consumers know more about the product than we do
10. It is ENGAGING and REWARDING
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STRATEGIZE • ENVISION • IMPLEMENT
innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10
STRATEGIZE • ENVISION • IMPLEMENT
78% of decisions made through
peer to peer interaction
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STRATEGIZE • ENVISION • IMPLEMENT
Recommendation Marketing Platform
Help people make fast, confident decisions
to do business with you
Help your customers bring you more
customers
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STRATEGIZE • ENVISION • IMPLEMENT
Customer Insights
Relevant &Targeted
Marketing
Sales Force ProductivityNext-Gen Lead Gen
Campaign
Measurement
SOCIAL MEDIA
TOOLS