What do these terms mean and are they important to me? How can tools with names like Twitter, Delicious, Facebook, Wiki, Blog, Vlog, TalkShoe and Ning provide serious advances in business and personal productivity, creativity and innovation? Can't I just ignore the buzz? Find out what web 2.0 is about and how serious the movement is in Paul's interesting and informative discussion. If you miss this set of disruptive innovations, it's going to be difficult to catch up. Paul Schumann is a futurist and an innovation consultant. He is the president and co-founder of Glocal Vantage Inc. (GVI) He has been a technologist and technology manager in the semiconductor industry (IBM), internal entrepreneur (IBM), cultural change agent (IBM), and consultant (Technology Futures and Glocal Vantage). With 49 years of professional experience, Paul is still excited about learning, and sharing what he is learning. He is the founder, past president, and member of the board of the Central Texas Chapter of the World Future Society . Paul is a member of the advisory boards of the Marketing Research Association and ACC’s Center for Community-based and Nonprofit Organizations. He is also involved with Texas Forums and Extreme Democracy. He is the creator and director of the Insights – Intelligence – Innovation Collaborative (In3C).

1. Paul Schumann

2. Outline
 Introduction
 Web 2.0
 Examples
 Web 2.0 Users
 Web 2.0 Taxonomy
 Getting started
 Future of web 2.0
 Resources
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3. Web 2.0 (The Machine is
Us/ing Us)
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4. Folksonomy (Delicious)
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5. Mashups
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6. Blogs
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7. Microblogs (Twitter)
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8. TweetDeck
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9. Twitter’s Growth
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10. Blog Search (Technorati)
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11. Syndication (RSS)
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12. Facebook
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13. Wiki
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14. Vlog
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15. TalkShoe
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16. Ning
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17. Central Texas Chapter of the
World Future Society
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18. Widgets (Gadgets)
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19. Drivers
 Technology  Social
 XML  Openness
 RSS  Collaboration
 Open software  Community
 Broadband  Political
 Demographics  Transparency
 Youth  Democracy
 Geography  Economic
 Ecology  Globalization
 Interconnectedness  Coase & Smith
 Big systemic problems
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20. Communication
Book
Many Newspaper Web 2.0
(Mass) Web site
TV
Conversation
Polling
Individual Letter
Survey
(Few) E-Mail
Texting
Individual Many
(Few) (Mass)
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21. Social Technographics
Source: Groundswell
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22. Social Technographics
Profile
Online US Adults
Inactive
Spectators
Collectors
Joiners
Critics
Creators
0% 10% 20% 30% 40% 50%
Source: Groundswell
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23. Web 2.0 Taxonomy
 Applications
 Processes
 Tools
 Platforms
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24. Getting Started
 Personal/Professional
 Use Twitter
 Get a RSS reader
 Get a Facebook or LinkedIn page
 Business
 Set up an internal Twitter system
 Set up a Market Intelligence System
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25. Market Intelligence System
(Data Collection)
Book
Web
marks RSS Feed
Browsing
Manager
Key Bogs & Review &
RSS Reader RSS Feed
Web Pages Selection
Relevant Content
Noise
Blog /Web
Keyword
Content RSS Feed
Selection
Analysis
Research Report
Personal
Report
Contact
Subscribe RSS Feed
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26. Market Intelligence System
(Data Evaluation/Organization)
Tag & Rate
Content
Ask &
Ask &
Answer
Answer
Questions
Relevant Content
Questions
Knowledge
Blog &
Insight
Discuss Dialog
& Rate & Synthesize &
Conver Report Report
sation
Summarize &
Report
Blog &
Abstract & Discuss
Provide
Access
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27. Future
 Present: Personal
(text, pictures, audio, video)
 Moving to: Business, nonprofits and
government
 Future: Data
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28.  “Most of all, we need to preserve
the absolute unpredictably and total
improbability of our connected
minds. That way we can keep open
all the options, as we have in the
past.”
 Lewis Thomas, 1973
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29. Resources
 Groundswell: Winning in a World Transformed by Social
Technologies, Charlene Li & Josh Bernoff, Harvard
Business Press, 2008
 Wikinomics: How Mass Collaboration Changes
Everything, Don Tapscott & Anthony
Williams, Portfolio, 2006
 The Starfish and the Spider: The Unstoppable Power of
Leaderless Organizations, Ori Brafman & Rod
Beckstrom, Portfolio, 2006
 Blogs, Wikis, Podcasts and Other Powerful Tools for
Classroom, Will Richardson, Corwin Press, 2006
 Extreme Democracy, Mitch Radcliffe & Jon
Lebkowsky, Extreme Democracy, 2004
 Smart Mobs: The Next Social Revolution, Howard
Rheingold, Basic Books, 2002
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30. Paul Schumann
 Glocal Vantage Inc, PO Box
161475, Austin, TX 78716
 512.632.6586
 paul.schumann@glocalvantage.com
 http://www.glocalvantage.com
 http://incollaboration.ning.com
 http://www.twitter.com/innovant2003
 Twibe: http://www.twitter.com/groups/future
 #future
 Want to go further? Contact me…
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31. This work is licensed under the Creative
Commons Attribution license. You may
distribute, remix, tweak, and build upon this
work, even commercially, as long as you credit
me for the original creation as Paul
Schumann, Glocal Vantage
Inc, www.glocalvantage.com.