Presented at the 2012 InnoTech San Antonio by Deepak Rao of Microsoft

1. Now

2. Cloud | Attributes

3. Evolution towards highly virtual and beyond to cloud

4. TCO per
Server
$8,000
$6,000
$4,000
$2,000
Private
$0
Public
100 1,000 10,000 100,000
Cloud Size (# of Servers)

5. DELIVERY

6. UTILIZATION
TIME OF DAY PATTERNS INDUSTRY VARIABILITY DESIGNING FOR GROWTH
Total Server Capacity Required
Japan Tax Service (hrblock.com) 7,500 Upside Buffer
UK Retail (kohls.com) Expected
Query Volume
Site Traffic
5,000
2,500
-
8:00 AM 12:00 PM 4:00 PM 8:00 PM 12:00 AM 4:00 AM
8:00 12:00 4:00 8:00 12:00 4:00 8:00 Jan Dec Jan
1 4 April 7 Aug 10
AM PM PM PM AM AM AM
Months from Planning Date

7. In a non-Cloud view, there are inefficiencies
Allocated Load
“Under-supply“ IT-capacities Forecast
of capacities
IT CAPACITY
“Waste“ of Fixed cost of
capacities IT-capacities
Barrier for
innovations Actual Load
TIME

8. Elasticity in a Cloud View
Load
Allocated IT Forecast
capacities
No “under-supply“
IT CAPACITY
Reduction of Possible
“over-supply“ reduction of
Reduction IT-capacities
of initial in case of
investments reduced load
Actual Load
Time

11. Management of Resources: What you manage
PRIVATE Platform as a Service Software as a Service
You Configure
Infrastructure
You Manage
as a Service (IaaS) (PaaS) (SaaS)
(On-Premise)
Applications Applications Applications Applications
You Manage
Development & Development & Development & Development &
Runtime Kernels Runtime Kernels Runtime Kernels Runtime Kernels
Databases Databases Databases Databases
Managed by Vendor
Security, Management, Load Security, Management, Load Security, Management, Load Security, Management, Load
Managed by Vendor
You Manage
Balancing & Integration Balancing & Integration Balancing & Integration Balancing & Integration
Logical Servers, Logical Servers, Logical Servers, Logical Servers,
Storage Storage Storage Storage
Managed by Vendor
Virtualization Virtualization Virtualization Virtualization
OS OS OS OS
Server Hardware Server Hardware Server Hardware Server Hardware
Networking, Utilities, Networking, Utilities, Networking, Utilities, Networking, Utilities,
Physical Physical Physical Physical

12. The Microsoft Private Hybrid support & the “Commons” Public Hybrid support & the “Commons”
Difference Best experience with most-used apps Best experience with most-used apps
Total cost of ownership Higher-level services

15. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.