7. What NOT to Measure
Total Likes, Followers, Fans, etc.
Velocity of updates
Sentiment (via algorithm)
Over-simplifying (Klout)
Quantity over quality
Comments
Google +1s
Impressions
Downloads
8. Identify key performance indicators (KPIs)
Determine metrics & set goals for each platform
Develop content strategies to support goals
Monitor, measure and modify social activity
Refine KPIs as needed
Trends in Social MetricsSocial Mesurement Best Practices
24. Determine your key performance indicators (KPIs)
Map them to each platform’s metrics & set goals
Develop content strategies to support goals
Monitor, measure and modify as needed
Stay on top of the evolving social environment
Key Takeaways
25. The Social Media Metrics That Truly Matter
http://blogs.imediaconnection.com/blog/2012/02/22/social-
media-metrics-that-matter/
The 9 Dumbest Ways to Measure Social Media
http://www.imediaconnection.com/content/33132.asp
Social Media (Marketing) Evangelist Job Description
http://blogs.imediaconnection.com/blog/2012/03/10/social-
media-marketing-evangelist-job-description/
Related Articles
26. Read articles & white papers in Anvil Resources section
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Read our blog or follow us on Twitter (@AnvilMedia)
Ask questions about digital or integrated marketing
@KentjLewis
President & Founder
Anvil Media, Inc.
503-260-6700
kent@anvilmediainc.com
Thank You
Notas do Editor
According to recent research by Satmetrix (May 2012), less than half of companies worldwide are tracking and responding to customers feedback via social media. What are you measuring in social media and why? This session focuses on developing social media metrics that truly matter; ones based on objective, audience and platform. More importantly, this presentation addresses the creation of meaningful metrics based on relationships (aka ratios) which properly factor in growth and behavior change. Learn how to create a social media measurement dashboard by asking strategic questions, conducting research, testing and refining metrics and associated goals. Kent Lewis, President & Founder of Anvil Media, will help you effectively measure your social media marketing initiatives and resources, whether they be tools, in-house or agency talent.