1. The World’s Largest Independent
Mobile Ad Network
Twitter DevNest London
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@InMobiDeveloper #DevNest

2. About Me!
● @edent (personal)
● @InMobiDeveloper (Work)
● Developer for http://code.google.com/p/dabr/ mobile web Twitter client
● Blogs at
● http://shkspr.mobi/blog (personal)
● http://www.inmobi.com/inmobiblog/ (work)
● Developer Relations at InMobi
● I want your brains
● Mmmmm brains....
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@InMobiDeveloper #DevNest

3. Global Mobile Advertising
Why you can't just rely on US & EU for revenue
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@InMobiDeveloper #DevNest

4. Let's Cut To The Chase...
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@InMobiDeveloper #DevNest

5. This is what we do...
AKA “Obligatory Angry Birds Slide” 5
@InMobiDeveloper #DevNest

6. We Are a Global Mobile Ad Network
London
New York
San
Francisco Tokyo
Bangalore
Singapore
Nairobi
Johannesburg
Sydney
• 35 Billion impressions / month •
10,000+ Advertisers & Publishers
• 9 Offices • 250 Employees
• Live in 125 countries • 315 Million Consumers Reached
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@InMobiDeveloper #DevNest

7. Smartphone Examples
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@InMobiDeveloper #DevNest

8. iPad Examples
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@InMobiDeveloper #DevNest

9. What About Twitter?
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@InMobiDeveloper #DevNest

10. Some Technical Information
Scale
35 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe)
Speed
15,000 Ads Per Second / 20 MS Server Response Time
Analytics
Understand What’s Going On With Reporting
International
Manage Campaigns in Multiple Regions
Innovation
Rich Media / Video / HTML 5
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@InMobiDeveloper #DevNest

11. What Does This Mean For Twitter Devs?
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Twitter has world wide appeal
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Mobiles are a world wide phenomenon
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InMobi can serve adverts everywhere
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(including Iraq, Antarctica, and Belgium)
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Don't restrict yourself to just English speaking countries
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Look beyond EU / USA
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Develop Local – Earn Global
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@InMobiDeveloper #DevNest

12. Number Crunching
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These are all from real Twitter API developers
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Anonymised for commercial sensitivity
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Numbers have been rounded
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Representative Samples
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(i.e. I've pulled the ones which make the best examples)
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@InMobiDeveloper #DevNest

13. A Twitter Mobile Website (Daily)
Country Ad Requests Ads Served Clicks Revenue
(USD)
UK 565,000 200,000 1,050 $190.00
South Africa 41,000 37,000 250 $25.00
Indonesia 194,000 127,000 300 $15.00
Saudi Arabia 40,000 12,000 150 $10.00
Germany 29,000 18,000 50 $10.00
USA 487,000 32,000 150 $5.00
Singapore 35,000 34,000 100 $5.00
Australia 20,000 6,000 50 $5.00
India 31,000 30,000 100 $5.00
France 10,000 7,000 50 $5.00
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Representative sample @InMobiDeveloper #DevNest

14. A Twitter Mobile App (Monthly)
Country Ads Served Revenue (USD)
Japan 8,930,000 $4,800.00
Mexico 1,150,000 $700.00
USA 1,740,000 $700.00
Indonesia 4,110,000 $600.00
Argentina 560,000 $600.00
UK 1,820,000 $600.00
Singapore 1,340,000 $400.00
Brazil 730,000 $300.00
Thailand 370,000 $200.00
Malaysia 410,000 $200.00
Venezuela 290,000 $100.00
Colombia 80,000 $40.00
India 230,000 $30.00
Philippines 300,000 $20.00
Saudi Arabia 220,000 $10.00
Kuwait 150,000 $10.00
Puerto Rico 50,000 $10.00
Kenya 20,000 $5.00
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Representative sample @InMobiDeveloper #DevNest

15. Targeted Twitter Mobile App (Monthly)
Country Ads Served Clicks Revenue (USD)
Indonesia 69,620,000 24,800 $1,050.00
Mexico 8,010,000 2,700 $300.00
Netherlands 3,510,000 1,200 $75.00
Brazil 2,430,000 1,000 $75.00
India 2,090,000 2,300 $75.00
Kenya 2,060,000 6,800 $300.00
USA 1,910,000 1,200 $150.00
South Africa 1,910,000 2,300 $450.00
Nigeria 1,650,000 2,800 $50.00
Venezuela 790,000 900 $50.00 15
Representative sample @InMobiDeveloper #DevNest

16. The World Is A Big Place
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There's a bunch of users you're probably not targeting
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I18N is hard – and expensive – but it's worth it
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EU / USA getting saturated
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Untapped potential in developing economies
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Lower CPC – but billions of potential customers
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@InMobiDeveloper #DevNest

17. Research Services
www.inmobi.com/research
latest consumer insights & global view of mobile usage
•
Monthly Network Research Report
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Third Party Research Capabilities
•
Global Consumer Perspective on Mobile Advertising
•
Global Consumer Perspective on Mobile Shopping and Commerce
•
Youth Advocacy in the Age of Mobile
•
Market Independence
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@InMobiDeveloper #DevNest

18. Thanks
Terence Eden
+44 7717 512 9693
Terence.Eden@inmobi.com
@InMobiDeveloper
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@InMobiDeveloper #DevNest