Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.

2. Ashwani Kumar Head of Smart Platforms InMobi @ashwani [email_address] @inmobi

3. InMobi Overview Global Ad Network Live in 115 countries 6 Offices across the globe Scale & Reach 24+ Billion monthly impressions 185+ Million Users reached 5000+ publishers 2000+ advertisers Technology & Ops < 20ms response time 24/7 support InMobi for iOS

4. Huge run-rate of iOS device sales Q4 2010 iPhone: 14.1M iPod Touch: 5M est. iPad: 4.2M Apple TV: 0.3M Total: 23.6M With 20% QoQ growth, >28M in Q4 2011 iOS devices will have run rate of 100M+ shipments in 2011 alone Apple sold 100Mth iOS device in Q2, 2010

5. iPhone sales growing faster internationally 131% YoY in Q2, 2010 globally 69 133 183 474 1 carrier Locked 80 Million target users 150 carriers Unlocked 470 Million target users vs US International

6. International iOS traffic is significant Our >40% iOS traffic international Growing >70% MoM App Developers get 40-50% users internationally Top Countries: UK, Canada, France, Germany, Australia, Japan, Italy, Singapore

7. International iOS CPMs don’t suck! 114 107 123 92 83 71 International CPMs are more like US CPMs, sometimes even better! Avg. CPM index across iOS - 100

8. We <3 iOS US growth - 150% Europe growth - 70% Japan growth - 104% APAC growth - 80% 314 644 850 1154 1731

9. Think Global International ad revenue can give 80-90% lift CPMs vary across the globe but not by a big margin >70% iOS growth is international InMobi provides ad monetization in 115 countries including US

10. We are not stopping there...

11. World Developer Fund Launched on June 17th, 2010 What is the fund about? Ad Networks keep 40% Developers get 60% vs Standard We keep 0% Developers get 100% World Dev. Fund 70% increase in revenue Go to inmobi.com/smart-dev/worlddevfund and download iPhone, Android SDKS

12. App Feature Invictus Games Makers of Froggyjump WDF participant since June 25, 2010 Sees eCPMs as high as $5.99

13. iAd & InMobi are complementary Great for Brand Ads Low fill rates Limited global presence Focus on Performance Ads High fill rates Presence in 115 countries + iAd InMobi Leverage both to maximize fill rates

14. Takeaways Think Global Make more money by participating in WDF http://inmobi.com/smart-dev/worlddevfund/ Leverage both iAd & InMobi