Digital Bootcamp given at Sheffield Doc/Fest by Ingrid Kopp and James Mullighan from Shooting People and James Franklin from Pixeco. More at http://digitalbootcamp.wikispaces.com

1. Digital
Bootcamp @
Sheffield Doc/Fest
2010

4. digital frontiers

5. here there be
monsters

6. read/write
participatory web

7. old white guys
discovered & labeled
things

8. now we all get to
do it!

9. One To One
One to Many
Many To Many Many To Many

10. convergence culture

11. the people formerly
known as the
audience

13. crowdsourcing the
hive mind

14. crowdsourcing crisis
information

15. crowdsourcing funds

16. crowdsourcing
footage

17. crowdsourcing
solutions

18. create your own
networks

19. digital access &
mobile

20. location-based
social networking

21. connecting the web
to the world of
things

22. augmented reality

23. extending the
storytelling
experience

25. digital strategy

27. social media?

30. Twitter
profile
Video
channels
Other blogs
Other sites
Email
Bulletins
Facebook Widgets
WEBSITE
Social
Bookmark
ing
BLOG RESOURCES EMAIL SIGNUP

32. website
+
social media
=
engagement &
interaction

33. 1% collaborators
9% sharers
990% spectators

35. embed and spread

36. http://www.bethkanter.org

37. technology giveth
and technology
taketh away

38. obscurity is a far greater threat to
authors and creative artists than piracy
- tim o’reilly

39. how do you support artists
without fighting the
technology?

40. what’s better
than free?
Wednesday, May 26, 2010
http://springboardmedia.blogspot.com/

43. redefining
“live”

44. live screenings

46. diverse viewing
options

47. merchandise

48. what tools are
already available?
and free!

49. be visible & create
sense of inevitability

50. following new
developments

53. Why?
• Deliver a ready made audience
• Its free publicity!
• The tools are quick to set up, easy to use and free

54. Why?

55. Why?

56. Why?
• EOTL
• Widget 500 installs on facebook alone and 219,000
views
• Twitter 17,000 unique visits
• VOTB
• 9% visit from Stumbleupon
• 41,000 views of one install of widget

57. How?
• Identify Goal
• Plan
• Set Up
• Engage
• Share
• Repeat

58. 29

59. 30

62. 33

63. Effective sites are…
• dynamic
• concise
• focused
• connected
• useful
• measured

64. When?
• Now...
• The earlier you start the bigger the audience will be
• Use the social media tools as part of your research
process before the film is completed
• Involve any partners from pre-production or even earlier

65. How to do it for free...

66. 1. Get a free website

70. 2. Measure

73. 3. Share

75. 4. Widgets

77. 5. Make it easier

80. Top Tips
• start early
• use existing tools to make it easier
• measure, measure, measure
• experiment (A/B testing)
• make it easy to share
• make it interesting