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Portfolio
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My vision is based upon my personal experience
on practicing many types of sports and compet-
ing, trying to improve everyday and looking for
perfection.
I like to pay attention on the detail and the finish
of the products. Moreover I believe in beautiful
and simplistic products.
I think no more than 2-3 colours can be part of a
great and simplistic product.
I consider prototyping more useful than thinking
about a concept and non-material things. I enjoy
more learning by doing than learning by thinking.
I have a dream; my dream is to become a foot-
wear designer in a global sportswear company.
I have left many things behind in Spain, but I am
here to reach that goal and I am willing to do all I
can to see how far I can get. There is no room for
failure, because already trying is a success.
I want my passion for sports and my knowledge
to contribute in sportswear design. I feel that
I am helping to improve people’s performance
when practicing sports. I want to feel part of the
users; people that have the same passion for
sports as much as I do. I have been practicing
everyday sports since age of 4 and I know what a
sportsman wants and needs.
The reason why I came to Holland is because of
the global footwear companies; they have their
headquarters based in this country and I would
like to work in one of them in the future.
VISION
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PROJECTS
EUROPEAN DESIGN INSTITUTE
2009 1m2
2010 Final Bachelor Project
TECHNOLOGY UNIVERSITY
OF EINDHOVEN
2012 SIGNUM
2013 Bat-Manta Ray
2013 The 3CG project
2013 Hi-Tec Internship
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1m2
The project is named after the space available
for the students to show their work. We were
divided into different market sectors, to make
research and be able to develop a complete col-
lection. I chose to work with “The New Dandy”
theme. This project is inspired in Roger Federer,
who I consider in a way the new dandy of this
last decade. The colours are mainly white and
green keeping a close relationship with the
Grand Slam tournament of Wimbledon, which
every tennis player has to wear mainly white
outfit during the matches. It is a sport collection
focused for the practice of tennis, but with high
elegance aspects that can make the clothes also
be used for casual wear. The name of the brand
“Karalius” means king, also relating this term to
Roger Federer the current king of tennis.
The project was based on 40 looks express-
ing the previous explanation, and being able to
make at least 3 of the looks designed.
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The final bachelor project was the most personal
project of the entire bachelor degree. It consisted
of using the best weapons learned in the three
years of bachelor.
The theme of the project was free of choice; each
student decided a theme in which they felt most
identified with and be willing to do in the future
after finishing the bachelor degree.
Since I started practicing sports I was attracted to
sport apparel and more strongly attracted to sport
footwear design. After the three years of bachelor
mainly talking about what fashion was about, I de-
cided to use that knowledge and go one step fur-
ther by deciding to develop a sport focused total-
look collection; the first student to do this in the
last 5 years.
My final bachelor project was chosen as one of
the ten best projects of the year and head-hunters
from several top fashion companies attended to
my presentation.
I received an “Honorable Mention” diploma from
the coaches committee to my work in the last two
years of degree.
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The SIGNUM project was a project based on the “Light,
Time and Space” section of the University. It was a first
year second semester project. The theme of the project
were the “glow-worms”, who are little creatures whose
bodily parts can glow and pulsate communicating with
other glow-worms as well as with the environment.
The project aimed to create a set of light artefacts that
could imitate these animals.
The word SIGNUM comes from Latin language; it
means “constellation”. The name was chosen because
of the group artefacts with star shape.
These star shape artefacts react to movement; each
one has a proximity sensor and the star opens up when
it receives a stimulus of proximity. With this opening
movement, the light hidden just behind the star is ex-
posed causing a reaction from the user. Other stars also
move with this stimulus from a single star, they com-
municate. The stars that are next to the star that is re-
ceiving the stimulus open half way through. Giving this
a more collective behaviour.
The project was aimed for a public or private client to
be placed for example in waiting rooms, bus stops, train
stations to make them more entertaining and interact
with the people.
The municipality of Eindhoven nominated the project
for the “Social Design Talent Award”. Achieving 7th
place out of 44 other projects, most of them master
degree students or third year of bachelor degree stu-
dents.
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Bat-Manta Ray
2nd YEAR FIRST SEMESTER
ASSIGNMENT “Basic Formgiving Skills”
The final deliverable of the assignment was an
exercise that had to integrate form analysis, form
integration and the use of form families.
It had to be a extension cord – plug & socket-
strip. I chose to build a Manta Ray inspired by the
Bat-Mobile.
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the material used for this exercise was wood.
I used the cable and the plug as the “tail” of
the manta ray.
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I found very intersting the gills of manta ray.
I made perforations into the device to let the
light go through and this way see the
light projected in the ground when
the device is on its
normal position.
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The device has three supports: two are in the “arms” that are in the front and
the thirs is where the “tail” starts, making both “wings” stay suspended in the air
a couple of milimeters giving the impression that its floating.
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3CG
Professional athletes spend many hours training
for years on end to become the best in their cho-
sen field. However these hours can be wasted if
the training is not tailored to create a specific in-
crease in performance. Little is still understood
about the precise training methods that create
the best outcomes for the athletes. Therefore the
key to gaining outcomes for athletes is to know
the relationship between training load and bodily
response.
To keep training on the edge, the Dutch Olympic
Swimming Team and Innosportslab NL are always
looking to improve and tailor training programmes
for their swimmers to get the best results. Innos-
portlab NL is proposing to use detailed Heart rate
datafromanElectrocardiogram(ECG).Itishypoth-
esized that an insight into heart while training will
give scientist a better insight on athlete response
to training. This could lead to further personaliza-
tion of training for individual athletes. This project
looks at the development of device or swimming
suit (or both) for the Dutch Olympic Swimming
Team that will record detailed ECG data about the
athlete underwater while training.
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The Innosportslab comes under the umbrella of In-
nosportNL, a company set up to provide innovative
products, services and support to professional Dutch
Athletes. Innosportslab works directly with the Roy-
al Dutch Swimming Federation to improve sporting
performance.
The 3GP project was developed with the support of
Rik Vullings; an expert in obtaining and processing
signals in medical fields. Rik processed and filtered
the data into a useable format to be analysed by In-
nosportslab.
In representation of the Innosportlab was Sander
Ganzavles; the stakerholder in this project. He has
been an Embedded Scientist at the InnosportsLab,
forthepast3yearsandfocusesonhumanmovement
sciences and athlete performance. He was a profes-
sional swimmer for the Netherlands until 2004.
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The suit was designed and developed through a
process of many different pattern shapes, sewing
techniques, textiles and compression systems to
minimize the friction and vibration of the suit while
swimming in order to get more precise ECG signal.
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The integration between technology and the suit
had to be perfect; I used many kinds of conductive
materials and shielded wires to deliver the final
prototype.
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INTERNSHIP IN HI-TEC
As a student in the Technology University of Eindhoven
I did a semester during my third year first semester of
study. This internship’s structure consisted in three dif-
ferent but linked themes; One was to design an after
sport shoe that will improve the recovery of the user
when finished exercise. Second theme was to design a
J hook device that will display de product and the third
theme was to follow the design and development pro-
cess of the Product Team of the company throughout
the collections.
My main goals described in my internship proposal were:
- Adapting my artistic skills to meet those skills needed
to become a footwear designer.
- Experience the design process from its first stages to
functional footwear design and real product.
- Learn how to produce technical drawings for footwear
design (I have done that before, during my fashion de-
sign studies and only related to clothing).
- Discover and hopefully experience the whole of the
footwear design market, the processes that it involves
and how it is developing.
To fulfil every goal, my company coach consulted the
creative director and he handed me a brief with the pro-
jects that I would be doing.
Along with the constant follow up of the entire Product
Team with their daily basis activities, I had to focus on
two project; design a second version of the “Zuuk” an af-
ter sport shoe launched in SS13, with over 160 thousand
pairs sold worldwide and design a hook that will be used
to display this product into retail.
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J HOOK
DEVICE
HI-TEC’s current j-hooked device does not com-
municate any brand message in any way regard-
ing the shape, colour, material, and functionality.
The Zuuk model has been the first Hi-Tec shoe to
be in this type of display platform, not even san-
dals had been displayed in a J-hooked format. Be-
cause of the high demand they chose the fastest,
cheapest, available product that was in the mar-
ket to display the Zuuk’s. This was in SS13, there
was supposed to be a research project about the
j-hooked device but it was never made.
My goals were to design a j-hooked device that fits
all Zuuk’s and sandals that transmitted the brand
message not just by the shape but also find a way
to transmit it by the material used and usability.
The company wants to approach the customer in
a different way to distinguish themselves from the
other companies with j-hooked displayed prod-
ucts.
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ZUUK WIMBLEDON
For the inspiration for the new Zuuk I focused on a big value
in the company: Heritage. Since I have a strong background
in tennis, when you talk about heritage and tradition the
word that comes to your mind is Wimbledon; the oldest
and most prestigious tournament in the world of tennis.
Since the Chairman is an active tennis player, I asked if Hi-
Tec never sponsored the tournament or some top player
that played in Wimbledon. Certainly Hi-Tec was the official
footwear sponsor of the tournament during the 90’s, in
fact it did sponsor as well one of the most talented players
those days: Henry Leconte, a Frenchman former No 6 in the
world.
Henry Leconte played Wimbledon in 1994 with the Hi-Tec’s
ABC Wimbledon, a symbol for the brand. Automatically I
got my hands on that product and used it as a reference for
the design of the Zuuk. What would Henry Leconte wear af-
ter his matches? That was question I needed to ask myself
to have a solid and coherent design for the next Zuuk.
When looking for inspiration, I got my eyes on the Nike
Presto; they are a very confortable product, very fresh look
even though it is a design from 2000.
