Internal presentation for the Enterprise 2.0 Observatory (October 2007). Topics: Enterprise 2.0, Open Innovation, Mobility, Crowdsourcing, Social Network, and more...

1. Emerging
trends
Enterprise 2.0, Open Innovation, Mobility,
Crowdsourcing, Social Network, ...

2. Enterprise 2.0: a definition

3. enterprise
noun
1 a project or undertaking, typically one that is difficult or
requires effort : a joint enterprise between French and Japanese
companies.
• initiative and resourcefulness : success came quickly, thanks to a
mixture of talent, enterprise, and luck.
2 a business or company : a state-owned enterprise.
• entrepreneurial economic activity.

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Enterprise 2.0
Infrastruttura
Persona
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or
Relazioni
tw
ty
ili
ne ob
al
ci
M
So

5. Collaboration: the achievement of results
impossible to accomplish independently

6. Enabling
Collaboration
Technology
The Net
The Open Networked With all
Enterprise stakeholders
Inter-enterprise
Computing The Business-Web Among firms
Enterprise
Architecture The Integrated Enterprise Across silos
P2P Collaboration
Tool The High Performance Team Among employees
X-Internet Ambient Intelligence Between things

7. “Enterprise 2.0 is the use of emergent social software
platforms within companies, or between companies
and their partners or customers.“
McAfee (2007)

8. Enabling
Collaboration
Technology
The Net
The Open Networked With all
Enterprise stakeholders
Inter-enterprise
Computing The Business-Web Among firms
Enterprise
Architecture The Integrated Enterprise Across silos
P2P Collaboration
Tool The High Performance Team Among employees
X-Internet Ambient Intelligence Between things

9. Social software enables people to
rendezvous, connect or collaborate through
computer-mediated communication and to
form online communities
“Enterprise 2.0 is the use of emergent social software
platforms within companies, or between companies
and their partners or customers.“

10. Emergent means that the software is
freeform, and that it contains mechanisms to
let the patterns and structure inherent in
people's interactions become visible over time
“Enterprise 2.0 is the use of emergent social software
platforms within companies, or between companies
and their partners or customers.“

11. 1.0 2.0
Hierarchy Network
Command Alignment
Experience Insight
Competition Cooperation
Discipline Initiative
Functional Cross-functional
National Cross-border
Task Orientation Result Orientation

12. The economy of collaboration
Transaction Organizational
Costs structure (size)
IT leads to
smaller firms
Information Transaction
Technology Costs
Coase (1937), Arrow (1973),
Galbraith (1977), Brynjolfsson (1994)

13. Wikinomics is a term that describes the effects of
extensive collaboration and user-participation on the
marketplace and corporate world
Openness
Peering
Sharing
Acting globally

14. The use of mass collaboration in a business
environment can be seen as an extension of the trend
in business to outsource
It relies on free individual agents to come together and
cooperate to improve a given operation or solve a
problem (i.e. crowdsourcing)

15. Wikinomics enable outsourcing
at the individual level

16. Enabling
Collaboration
Technology
The Net
The Open Networked With all
Enterprise stakeholders
Inter-enterprise
Computing The Business-Web Among firms
Enterprise
Architecture The Integrated Enterprise Across silos
P2P Collaboration
Tool The High Performance Team Among employees
X-Internet Ambient Intelligence Between things

17. “The central idea of
Open Innovation is that
when companies look
outside their own
boundaries, they can
gain better access to
ideas, knowledge, and
technology than they
would have if they relied
solely on their own
resources.”
Brown, Hagel (2006)

18. Choose the right
approach to coordination
(practice vs process)
Balance local innovation
with “global” integration
Open
Innovation
Design effective action
points
Establish performance
feedback loops

19. Outsourcing...innovation??
Business Week (2005)

20. User generated content
(UGC) refers to various
kinds of media content
that are produced by
end-users

21. Cambrian House: user generated Business

22. Humans suffer from
information overload:
there’s much more
information on any
given subject than a
person is able to access
As a result, people are
forced to depend upon
each other for
knowledge

23. Know-who rather than
know-what, know-how
or know-why
information has become
most crucial
It involves knowing who has the needed
information and being able to reach that person

24. Strong ties involve time, emotional intensity,
intimacy and reciprocation
People connected by strong ties tend to form
clusters that exhibit high levels of redundancy

25. absent
strong tie
weak tie tie
Weak ties are acquaintances who are not part of your
closest social circle, and as such have the power to act
as a bridge between your social cluster and someone
else's

26. “Within a social network, weak ties are more powerful
than strong ties. They are indispensable to individuals’
opportunities and to their incorporation into
communities while strong ties breed local cohesion. “
Granovetter (1973)

27. 1.0 2.0
Hierarchy Network
Command Alignment
Experience Insight
Competition Cooperation
Discipline Initiative
Functional Cross-functional
National Cross-border

28. Mobility

29. Mobile Workspace
Accesso tramite dispositivi
mobile a nota spese, Socializzazione,
straordinari, vettura Comunicazioni
aziendale, ecc istituzionali
6% 22%
45% SERVIZI COMUNICAZIONE E
AZIENDALI SOCIALIZZAZIONE
16%
55%
29%
OPERATIVITÀ CONOSCENZA E
COLLABORAZIONE
Sì
Pianificato nel 2007 24% 57%
No
SFA, FFA, accesso Mail, Rubrica
Campione: 110 casi ai documenti Agenda, ecc …
Possibili risposte multiple

30. The effect of mobility
Value
creation
Business model
Workspace
Process
Data access procedure
Organizational change

31. Mobile 2.0 is not quot;the
future.quot; It is services
that already exist all
around us that blend
Web 2.0 with the
mobile platform: they
leverage mobility but
are as easy to use and
ubiquitous as the Web
is today.

32. Collective intelligence is any intelligence that arises from
- or is a capacity or characteristic of - groups and other
collective living systems

33. Collective Intelligence is about finding the best answer a
group can give to a problem based on identifying the
member in the group who should know best

34. The Wisdom of Crowds is about applying the intelligence
of a group to a certain kind of problem where majority
rule or averaging is appropriate

35. Collective Intelligence Wisdom of Crowds
Exclusive Averaging
≈ ≈
finding and picking the best taking into account multiple
intelligence in the group for inputs in your calculation to
a specific question attempt to find the best
answer

36. Prediction markets are speculative markets created for
the purpose of making predictions. Assets are created
whose final cash value is tied to a particular event or
parameter.
Market prices can be interpreted as predictions of the
probability of the event or the expected value of the
parameter.

37. Hewlett-Packard pioneered applications in sales
forecasting and now uses prediction markets in
several business units
Corning, Eli Lilly, Pfizer, Siemens and other global
companies are listed NewsFutures customers
Intel mentioned in HBR in relation to managing
manufacturing capacity
Microsoft is piloting prediction markets internally
Google has confirmed that it uses a predictive market
internally
GE uses prediction market software to generate new
business ideas

38. The Long Tail is the realization that the sum
of many small markets is worth as much, if not more,
than a few large markets
Head Tail

39. How long is the Long Tail?
Books sales in the U.S. in 2004 as graph on
a soccer field (100x60 meters)