3. #ICON14 @Infusionsoft
• Infusionsoft Ultimate Marketer
2011
• Spoken at the last 7 Infusionsoft
Events
• Most importantly, a happy
Infusionsoft customer and success
story.
16. #ICON14 @Infusionsoft
A Customer Is…
Someone who:
1. Has done business
with you in the past
1. Is expected to do
business again in the future
17. #ICON14 @Infusionsoft
A Customer Is…
Someone who:
1. Has done business
with you in the past
1. Is expected to do
business again in the future
Historical
Value
Potential
Value
20. #ICON14 @Infusionsoft
RFM Analysis
A way to look at your
database by likelihood to
buy
•Recency – When?
•Frequency – How many?
•Monetary – How much?
28. #ICON14 @Infusionsoft
For “Recency Tracking” Tutorial, Free Plugins,
26-pg Report, & 4 Free Videos, “How To Harness The
Power Of Automation To Make More While Working Less”
Text the word icon to:
(469) 208-6580
Or visit:
AutomationClinic.com/icon
30. #ICON14 @Infusionsoft
Which one of these customers do
you spend your limited marketing
dollars on?
2 Orders,
$299,
One week ago
1 Order,
$97,
3 months ago
45. #ICON14 @Infusionsoft
Invest the time to set it up…
And let automation & data driven
marketing take your business to
the next level.
46. #ICON14 @Infusionsoft
3 Types Of People
• Those that MAKE things happen
• Those that WATCH things happen
• Those That Are WONDERING What
Just Happened
48. #ICON14 @Infusionsoft
For “Recency Tracking” Tutorial, Free Plugins,
26-pg Report, & 4 Free Videos, “How To Harness The
Power Of Automation To Make More While Working Less”
Text the word icon to:
(469) 208-6580
Or visit:
AutomationClinic.com/icon
Notas do Editor
Compare to dating / real relationships.
People ARE looking for information
Compare to dating / real relationships.
People ARE looking for information
Compare to dating / real relationships.
People ARE looking for information
Compare to dating / real relationships.
People ARE looking for information
Compare to dating / real relationships.
People ARE looking for information