Big Ideas Track - ICON14

1. YOUTILITY
Why Smart Marketing is
About Help not Hype

2. The difference
between
helping and
selling is just
2 letters
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3. @jaybaer
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4. @jaybaer
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5. @jaybaer
YOUTILITY
@jaybaer
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6. Youtility is
marketing so
useful, people
would pay
for it
@jaybaer
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7. @jaybaer
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8. We crave
useful things
@jaybaer
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9. “Useful
articles are
forwarded 30%
more than
average.”
!
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10. Youtility is Required
@jaybaer
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11. @jaybaer
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12. @jaybaer
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13. @jaybaer
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14. @jaybaer
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15. You are
competing
for attention
against
everything
@jaybaer
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16. If you create
Youtility, your
customers will
keep you close
@jaybaer
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17. @jaybaer
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18. Friend of mine
awareness is
replacing top
of mind
awareness
@jaybaer
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19. Do you have
the courage to
be useful?
@jaybaer
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20. @jaybaer
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21. These are
the 3 types
of Youtility
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22. 1. Self-Serve
Information
@jaybaer
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23. Sources Needed Before Making a Purchase
10.4
5.3
2010 2011

24. Mobile data usage doubled in 2013

25. if you make a bad decision now, you’re just lazy

26. @jaybaer

27. Average new customer reads 105 pages
@jaybaer
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28. If you teach
better, you
sell more
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29. @jaybaer
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30. Atomize your
Youtility
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31. @jaybaer
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32. @jaybaer
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34. Be a digital
dandelion
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35. 2. Radical
Transparency
@jaybaer
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36. Trust is the
prism through
which all
business success
must pass
@jaybaer
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38. @jaybaer
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39. @jaybaer

40. 3. Real-Time
Relevancy
@jaybaer
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41. @jaybaer

42. @jaybaer
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43. Give yourself
permission to
make the story
BIGGER
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44. Sideways
marketing
transcends the
transaction
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45. How to
create
Youtility
@jaybaer
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46. What Do They Need?
@jaybaer
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47. We are
surrounded by
data, but starved
for insights
@jaybaer
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48. @jaybaer

49. How Can You Address
That Need?
@jaybaer
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51. Market Your Marketing
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52. Information is
fire, social media
is gasoline
@jaybaer
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53. Social media
wasn’t invented
to be the
world’s shortest
press release
@jaybaer
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54. Youtility is a Process
Not a Project
@jaybaer
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55. Inspiration
doesn’t respond
to meeting
requests
@jaybaer
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58. Is your
marketing so
useful, people
would pay for it?
@jaybaer
#ICON14

59. Jay Baer
JayBaer.com