The rise of ridesharing and how trusted online communities transformed transportation
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Ridesharing has replaced hitchhiking as a new mode of transportation. Where hitchhiking was anonymous, unpaid, and fell out of favor in the 1980s, ridesharing is planned, paid for, and built on online trusted communities through ratings and reviews. This level of trust has enabled ridesharing services like Uber and Lyft to grow exponentially since 2007 by addressing issues of safety, reputation, and payment that anonymous hitchhiking could not provide.
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The rise of ridesharing and how trusted online communities transformed transportation
- 1. The rise of ridesharing and trusted community Nicolas Brusson @nbrusson
- 4. 1. It smelt bad
- 5. 2. It was unpaid
- 6. 3. It was anonymous
- 8. 1950 1960 1970s 1980s 1990s 2000 2010 People transported Cultural evolutions Rising car ownership Hippy culture The first Internet Trusted online Communities Hitch hiking Online ride sharing
- 9. RIDE SHARING TOOK OFF IN THE LAST FEW YEARS…
- 10. … BUT IT’S DIFFERENT 1. It’s planned 2. It’s paid 3. It smells nice
- 11. Cost of motoring = £90 £30 £30 £30 ALONE RIDESHARING
- 12. A travel search engine People Powered Travel A trusted community
- 14. A New Transport Network
- 15. A massive seat capacity
- 16. THE KEY IS A TRUSTED COMMUNITY
- 17. 75% 45% ONLINE RATINGS ADS ON TV / RADIO WHAT WE TRUSTSource: Nielsen Avril 2012 What we trust
- 18. Goods we buy from brands What we rate
- 19. Goods we buy from brands People we have not met selling goods What we rate
- 20. Goods we buy from brands People we have not met selling goods People we met providing services What we rate
- 21. THE PILLARS OF TRUST
- 22. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 NO TRUSTED PROFILES
- 23. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS NO TRUSTED PROFILES
- 24. PASSENGERS TRANSPORTED 2007 2008 2009 2010 2011 2012 2013 ONLINE RATINGS ONLINE PAYMENTS NO TRUSTED PROFILES 10m 3m
- 25. TRUST & WEALTH GDP PER CITIZEN TRUST KENNETH ARROW ––– NOBEL PRIZE ECONOMICS 1972
- 26. ONLINE TRUST ENABLES A NEW SHARING ECONOMY
Notas do Editor
- Maybe 3 slides
- Maybe 3 slides
- Maybe 3 slides
- Need a better icon for “anonymous”??