The document discusses the future of television. It notes that television is evolving from just content to also focus on sharing and personalized experiences. New startups are influencing television through social viewing apps and hardware platforms that integrate the internet. While startups may not disrupt television, the television industry will disrupt itself in response to pressure from these startups. The future of television involves personalization and second screen experiences driven by both traditional networks and new technology companies.

1. @michuk@michuk
FUTURE OF TELEVISIONFUTURE OF TELEVISIONBorys Musielak, InfoShare 2013

2. FUTURE OF TELEVISIONFUTURE OF TELEVISION
@michuk@michuk

3. FUTURE OF TELEVISIONFUTURE OF TELEVISION
@michuk@michuk
“If I had asked people what they
wanted, they would have said
faster horses” – Henry Ford
“If I had asked people what they
wanted, they would have said
faster horses” – Henry Ford

4. http://bit.ly/17mKJi4http://bit.ly/17mKJi4
@michuk@michuk
“We're the new TV, because
we're nothing like TV”
“We're the new TV, because
we're nothing like TV”

5. http://bit.ly/15GN9Ixhttp://bit.ly/15GN9Ix
@michuk@michuk
“TV is taking over the internet,
not the other way round”
“TV is taking over the internet,
not the other way round”

6. What is IT about?What is IT about?
@michuk@michuk

7. What is IT about?What is IT about?
CONTENTCONTENT
@michuk@michuk

8. What is IT about?What is IT about?
CONTENTCONTENT
@michuk@michuk
SHARINGSHARING

9. What is IT about?What is IT about?
CONTENTCONTENT
@michuk@michuk
SHARINGSHARING
EXPERIENCEEXPERIENCE

10. WATCH AND SHAREWATCH AND SHARE
@michuk@michuk
Shelby.tv ShowYou VHXShelby.tv ShowYou VHX

11. TV GUIDETV GUIDE
@michuk@michuk
Miso GetGlue TweekMiso GetGlue Tweek

12. HARDWARE / PLATFORMHARDWARE / PLATFORM
@michuk@michuk
Boxee Zeebox PeelBoxee Zeebox Peel

13. Surprise winnerSurprise winner
@michuk@michuk

14. Surprise winnerSurprise winner
@michuk@michuk

15. What is IT about?What is IT about?
CONTENTCONTENT
@michuk@michuk
SHARINGSHARING
EXPERIENCEEXPERIENCE

16. PERSONALIZATIONPERSONALIZATION
@michuk@michuk

17. @michuk@michuk
SAMSUNG
50%
Viewership growth
SAMSUNG
50%
Viewership growth
23%
PROSIEBEN
23%
PROSIEBEN

18. @michuk@michuk
CINEMAS
3-5%
ATTENDANCE
growth
CINEMAS
3-5%
ATTENDANCE
growth

19. CONCLUSIONSCONCLUSIONS
1. Startups won't disrupt the TV industry.
2. TV industry will disrupt itself pressured by
startups like Zeebox or AereoTV.
3. Filmaster will help make that happen :)
1. Startups won't disrupt the TV industry.
2. TV industry will disrupt itself pressured by
startups like Zeebox or AereoTV.
3. Filmaster will help make that happen :)
@michuk@michuk

20. @michuk@michuk
THANK YOU!THANK YOU!

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@michuk@michuk
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