1. The document discusses how to "fail successfully" by learning from failures and persisting through challenges. It provides examples from the speaker's experience with Monitor110 and Stocktwits. 2. Monitor110 failed due to lack of leadership, being too internally focused rather than customer-driven, and raising too much money too early. These lessons helped in building Stocktwits. 3. Stocktwits has focused on having a single clear leader, separating development from product, building for customers from the start with minimal funding, and remaining focused on core priorities and customers. Persistence and learning from failures can lead to eventual success.

1. Learning from Failure How to “Fail Successfully” and Lay the Foundation for Real Success Roger Ehrenberg IA Capital Partners, LLC SIIA Previews January 26, 2009

4. I hope this isn’t my destiny … 3

12. 11 “ It's not that they're brilliant or well-educated… They work all the time. They don't let failure demoralize or destroy them. They pick themselves up and keep going and eventually, every once in a while, one of your ideas actually breaks through and works, and it makes all that stuff seem worthwhile.” Dean Kamen, Founder of Segway, as told to Thom Patterson of CNN Persistence and the entrepreneur