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Blogger Outreach: The Blogger Perspective

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Influence People
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Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

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‘Ebony’ Tamara Walker @theblogclinic Blogger Outreach Strategies MIND-SET Let’s Think Relationships
BLOGGER BASICS Example 1
Blogger Basics Let’s talk about The Black & White Press Release Culture Visual Media Basics Connecting the Social Media Lanes
One Step Further… ,[object Object]
Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.,[object Object]
Military Precision They really excelled at ,[object Object]
Before the campaign ‘HYPE’
Events during the campaign
Special activities during the campaign,[object Object]
v Example 3 Fashion Police? No OUTREACH POLICE!
Outreach Police!… Shhh! The Anonymous Company CreatingInteractive Blogger Campaigns ,[object Object]
Ok, you have a creative campaign idea but is it really that practical?
Will the creative idea engage both the reader & the blogger?
Have you really, REALLY checked to see what the blogger has already said about your product or service?Managing Interactive Blogger Campaigns
One Step Further… Creating Interactive Blogger Campaigns ,[object Object]
See what they have done before
Monitor them
Then formulate your creative interactive campaignsManaging InteractiveBlogger Campaigns ,[object Object],[object Object]

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