infinite Field Marketing service Brochure containing all of infinites services and company overview

1. Field Marketing
for 21st Century Brands
Field Marketing

2. We can drive
sales of your
products.
The key focus of all manufacturers
is to ensure that their products are
sold, their brands are reinforced
and a return on investment is
achieved for their marketing spend.

3. The promotional space you
have purchased in-store is
actually merchandised as
expected?
Every effort is being made
to drive sales of your
products?
Your target consumer
audience is being reached
in-store?
However, once those
products are dispatched Supporting POS / POP
to retail, how certain
materials are being
are you that:
deployed and utilised
effectively?
Retail execution is
effective?
Those selling the products
on your behalf truly
understand them and
promote them effectively?

4. ‘To be the most highly regarded
people service company in the UK’
infinite mission statement 2011 Working alongside clients
we can facilitate the entry
of brands and products into
infinite Group is structured into key retail channels, drive sales
specialist divisions providing the highest in existing outlets and
support the evaluation of
quality service provisions to our clients. current operational activity,
with the aim to reduce
costs and improve
We are a fully functional agency providing efficiencies.
bespoke services to many of the world's best
known brands, delivering quantifiable results
day-in, day-out.
Field Marketing
infinite Approach Segmented in to two
trading divisions, infinite
will service clients in the
infinite’s provide a bespoke solution, which FMCG and Technology
addresses the direct need of our clients and sector with bespoke
services tailored to address
its service provision requirement. the markets very different
needs.
Everything that we do at infinite involves
project management: Detailed below is the
strategic process adopted by infinite when
planning and executing all field marketing
Provides bespoke
activities. recruitment, payroll, human
resource and supporting
services to clients looking
to source external
headcount, but without the
Identification
responsibility of direct
employment.
Lesson
Evaluation Learning Design
A unique resource to
infinite group, IIS utilise its
immense knowledge and
significant technological
Implementation capabilities to create
information for clients
designed to drive decision
making and aid in
understanding. The
Reviewing Monitoring introduction of published
industry data, along with
dynamic dashboards and
European coverage gives
clients concise information
to improve their business
performance.

6. infinite has been selected as one of the FAB
‘50’ companies to work for in the UK, as
surveyed by its employees.

7. Our People
Make us Great
Field Marketing brings together a diverse range of people
and skills. Building and developing the right blend is
how infinite Field Marketing has remained innovative and
industry leading during the past 10 years.
As the ‘face of a brand’ our field staff are trained to
fully understand how to operate professionally and
efficiently before they take a step into a store.
Each of our Client Service Managers and Client Service
Directors have all spent time within the retail
environment and have many years experience to draw from.
This real world foundation means client aspirations can
be thoroughly assessed and field team challenges can be
appreciated and managed effectively.
All of our staff from field to office, receive ongoing
training and personal development either through online,
classroom or ‘on the job’ accompaniments. infinite, as a
business, believes that our staff are worth the time and
money invested. It is clear that our staff appreciate the
focus placed upon enhancing their skills and in turn
reward us with loyalty, new ideas and an even greater
work ethic.
We firmly believe we have the best staff in the Field
Marketing industry. From our Tactical Field Staff, to our
highly trained and motivationL Client Service Directors.
Each one is driving the infinite Field Marketing business
in the same direction. Forward.
Field Marketing

8. infinite Technology is the leading field marketing
provider to the technology, consumer electronics,
gaming, entertainment and white goods manufacturers
focused on quality, service and ROI.
Clients of infinite Technology want to ‘bring their
products to life’ by retail staff training, sales
support and product theatre supported by knowledgeable
field staff or dedicated Brand Ambassadors.
Field Ma
Specialis
infinite FMCG focuses on the Fast Moving Consumer
Goods market looking to provide value and speed of
execution across volume store groups such as grocery
and CTNs; it’s USP is the speed at which is can
deploy and execute effective campaigns driven by
strong ROI indicators.
Our FMCG division is for those customers who require
straightforward, value for money Field Marketing
services that deliver strong ROI.

9. ‘Bringing Products to Life’
arketing
sts
Choosing the right Field Marketing
service for your needs can be challenging
infinite makes it simple
2 clearly defined devisions each specialising
in a select marketplace whilst sharing best
practices & knowledge. Field Marketing
‘Ensuring Sales & Return
on Investment’

10. Contractual
Teams
infinite Field Marketing provide contractual
teams to a variety of clients across the UK and
Europe. We have experience of building new teams
or the transfer of staff via the TUPE process.
Our field teams operate in a manner that is
tailored to the client’s needs and to maximise
the sales opportunity. Each team is supported by
Dynamic Reporting and infinite’s ongoing staff
development strategy.
All of our staff are highly trained and managed
by skilled professionals with many years of Field
Marketing experience.
Each of our customer accounts are managed ‘day to
day’ by a Client Service Manager. These
individuals work closely with the client to fully
understand their business objectives, control
budgets and offer relevant expertise and
opportunity.
A Client Service Director oversees the entire
operation, ensuring agreed KPIs and SLAs are
being met and the requirements and obligations of
infinite Field Marketing are being fulfilled.
infinite Field Marketing provide a complete
people service including Recruitment, Human
Resources and Payroll.

11. Tactical
Solutions
The tactical solutions function is a
dedicated resource with the sole aim
of managing field marketing and
promotional activities on behalf of
its client.
The operation is well placed to
provide tactical (ad-hoc) and
strategic activities ranging from
one to thousands of store visits via
an efficient and cost effective
approach, all supported by our in-
house Tactical Booking System and
Dynamic reporting.
Each activity, regardless of size,
is managed by a dedicated Client
Account Manager with whom the
customer will have regular
communications.
Our experienced Tactical Operations
Manager has a holistic view of the
department and ensures standards are
maintained and agreed KPI targets
are met.
infinite Tactical Solutions have
the field staff and organisational
infrastructure to provide our
clients with success and a tangible
return on investment.
Field Marketing

12. Dynamic
Reporting
infinite provides state The truly unique turning raw data into
of the art systems for software can be altered useable information.
the purpose of capturing as and when needed,
retail data, analysing generally within about This department has
it in real time and 20 minutes of request, access to industry-wide
presenting the data in giving clients true data which it uses for
the format clients want flexibility during a comparison analysis,
to see it in. The month’s cycle ensuring that the
information is presented information we provide
in spectacular high infinite operates a our clients enable them
definition graphics that dedicated field to make decisions that
can be dragged and marketing data drive sales.
dropped in to PowerPoint administration
simply. department focused on

13. Photo Gallery
Statistical analysis often
requires collaborating
information to substantiate
findings.
infinite have a fully
integrated photo gallery within
the Dynamic reporting system
providing users immediate
access to images captured
during a site visit.
The gallery builds into a
chronological image diary of in
store operations filterable by
multiple selections to make
photo browsing simple and
effective.
Dynamic Reporting can be effectively
deployed irrespective of the field
marketing activity size.
Through the use of 3G devices data
can be collected and delivered in
‘real time’ providing the user with
up to the minute information upon
which strategic decisions can be
made.
Online access to Dynamic Reporting
questionnaires means all infinite
staff, whether tactical or permanent
can accurately upload information in
a timely fashion.
Field Marketing

14. CoreCompetencies
So why is infinite different? and why should you choose us?
Our field marketing services are tailored to the respective client sector, hence
we have exceptional knowledge of how all retail channels work.
In bullet point summary:
•Access to the most accomplished, retailer savvy, field marketing personnel in
the industry
•Unique data capture and Dynamic Reporting
•Access to industry specific insight data
•Bespoke field marketing systems designed to drive quality and efficiency
•Performance Managed Environment; KPIs and SLAs are part of our everyday business
•Effective use of ‘Return on Investment’ models
•Award winning training programs and accredited ‘Investors in People’
•Efficiency tools such as call/route mapping software
•Support services such as warehousing, uniform design, POS printing and more…
infiniteOnline
Visit us www.infinitegroup.co.uk
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15. ContactUs
Russell Rivett
New Business Executive
“Since joining infinite I have found approach to any company we are
an extremely professional and talking to be it large or small “if
attention to detail business having it can be done we will do it” we have
worked in a number of industry a team of people that work for each
sectors before it is refreshing to other and that builds confidence, and
say infinite ethos is the same is passed through to our customers”
t. 01793 839950 e. RussellRivett@infinitegroup.co.uk
Phil Woods-Hanson
New Business Director
“Being part of infinite is a real be the most highly regarded service
team dynamic, the way in which we company, whilst enjoying the journey
approach working with our incumbent what ever path that takes us
clients, through to striving to be in down….every day is challenging, yet
partnership with new brands. Our USP rewarding at the same time, something
I feel is our collective “passion” to I’m very proud to be part of.”
t. 07956 493903 e. PhilWoodsHanson@infinitegroup.co.uk
Toby Davies
infinite Field Marketing Managing Director
“infinite is a truly passionate teams and passionate about our
collection of people: passionate in company. This is why we were awarded
the way we engage our customers, the 2006 DMA Training & Staffing
passionate in the way we manage our Award”
t. 07957 325228 e. TobyDavies@infinitegroup.co.uk
Head Office
Operations House t. 01793 829196
7 Woodside Road e. info@infinitegroup.co.uk
South Marston Business Park
Swindon SN3 4WA
Field Marketing