1. How to Fix Four Common
Webcasting Mistakes

2. Intro
•A webcast is a great way for you to reach out to your
intended audience for business purposes.
•However, when you make use of a webcam for this
purpose, you can have a difficult time getting the settings
right and providing the best possible audio and visual for
those who are viewing your broadcast.
•Just like with live television, live webcasting is an open
door for a wide variety of problems.
•Once you realize the four most common mistakes and
how to fix them, your webcasting experiences will
be positive ones.

3. Webcam Positioning
•When people attend your live
webcasting event, they expect you to
look at them, just like you would if you
were talking in person.
•Therefore, you need to watch your
webcam positioning.
•This means you should be centered in
the frame and not zoomed in too far.

4. Webcam Positioning: Solution
•The webcam should be at your eye level
for your webcasting event.
•This will allow you to look directly into
the camera without too much extra
effort, giving a more natural look to your
presentation.
•To reach this level, you may need to
place the camera on a tripod or adjust
your chair accordingly.

5. Webcam Positioning: Solution
•Once you have the right position for your
webcam, you can position yourself for
your webcast.
•Your face should be centered on the
screen with only your head and shoulders
showing.
•Make sure you take up a majority of the
screen.
•The audience isn’t interested in the
background.

6. Bad Lighting
•Getting set up with the proper lighting
can be one of the most difficult aspects of
your webcast.
• If your lighting is not properly set up, it
can have a negative impact on the
outcome of your event.
•When you are presenting, you need to
make sure your attendees can see your
face.
•Sitting with bright backlighting, for
instance, will make your face too dark.

7. Bad Lighting: Solution
•Select a location that allows you to
customize your lighting with a variety
of lamps, blinds on the windows and
overhead lighting.
•Don’t use the webcam software to
adjust your lighting. Instead, change
the position of lamps, open or close
blinds and turn the overhead lighting
on and off until you achieve the perfect
lighting.

8. Bad Lighting: Solution
•Keep the lights from shining from directly
behind you. This will turn you into a shadow to
your webcasting audience.
•Add some white to the background. Webcam
software often balances itself based on the
lightest color.
• When you have something white in the
background, you will achieve the most natural
look possible.

9. Distractions During The Webcast
•Whether you are presenting from the office or
from home, it is important to make sure you are
the sole focus of the live webcasting event.
•Your audience won’t be able to stay focused if
there is too much going on in the background,
such as telephones ringing, people walking back
and forth or unnecessary noise from pets or kids.
• Remember, not all distractions make noise.
•Anything that moves behind you can also be a
distraction.

10. Distractions During The Webcast:
Solution
•The first thing you need to do is choose a location
where you can control the distractions that occur.
•This means finding a room you can lock or
otherwise prevent access by other people or pets
to ensure none of these factors create a
distraction to your audience.
•Once you find the quiet room, aim the webcam at
a solid-colored wall that has no more than one or
two pictures on it at the most.
•A blank wall is preferred.

11. Forgetting Your Webcast
•Sometimes when you are using live
webcasting, you may forget the camera is
running.
•If you aren’t the person who is speaking
at the time, you could end up checking
your email, taking a phone call or talking
to someone else in the room.
•When you are distracted yourself, you
are sending the wrong message to the
viewers who are watching you.
•It can also cause you to be caught off
guard when it is your turn to speak again.

12. Forgetting Your Webcast:
Solution
•To avoid looking disinterested or making yourself
look foolish by forgetting you are being watched,
you need to fully prepare yourself for your
webcasting experience.
•To help you stay focused, you need to:
-Close out your email
-Turn off or silence your cell phone
-Set your telephone to a privacy setting to
ensure it doesn’t ring
-Mark yourself busy on your online
calendar
-Lock yourself into the room or hang a sign
on the door to let people know you are
unavailable
-Watch your own camera feed so you know
how you look

13. Review
•When you know which mistakes to
avoid and how to fix them, you can
increase the chances of success with
your next webcast.
•Live webcasting can be stressful
enough. Don’t make it more difficult
by making careless mistakes.

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