This document outlines 8 core principles of mobile marketing: 1) Mobile is already a growing reality, 2) Mobile is a different channel than desktop with its own characteristics, 3) Mobile focuses on communication and social aspects, 4) Presence on mobile should be logical, relevant and trustworthy, 5) Engagement requires attractive, functional and easy to use services, 6) Discovery needs accessible, compatible and high-performing interfaces, 7) Revenue generation requires relevance, influence and calls to action, 8) Reporting allows measuring everything for evolution. The company specializes in generating high-quality mobile leads.

1. Mobileweb company © 2009 Specialists in generating high quality leads from the mobile internet

2. Mobileweb company © 2009 8 Core Principles of MOBILE

3. 1 Mobileweb company © 2009 MOBILE is already a reality that is growing by the day

4. 2 Mobileweb company © 2009 MOBILE is another channel but it has very different characteristics to fixed online

5. 3 Mobileweb company © 2009 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life

6. 4 Mobileweb company © 2009 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important

7. 5 Mobileweb company © 2009 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results

8. 6 Mobileweb company © 2009 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers

9. 7 Mobileweb company © 2009 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value

10. 8 Mobileweb company © 2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable

12. Place that content in front of a consumer