For all the 593 districts of India...Annual Market Size- Food Products, FMCG products, Durables, Clothing & Footwear ,Miscellaneous Goodsand ServicesSocio-Economic Classification (Urban Households) SEC A, SEC B, SEC C, SEC D, SEC EAnnual Household Income Category (Urban & Rural) The households have been divided into categories on the basis of their estimated total annual disposable income during 2008-09. The categories are: <75><75k>1,000k Information across household income categories on - Percentage of households, population, child population, total household income, potential savings, potential expenditure & per capita income, potential savings, potential expenditure across household income categories Call Us For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01

1. Market Skyline of India All India, Each State, Each District

2. Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer

5. Coverage Consumer Market Consumer Demography Consumer Expenditure Town Classes Village Classes Finer Distribution in Upper Income Segment Household Size and Gender Distribution Motor Vehicles Penetration Other Assets Penetration Media Consumption Life Stage Distribution of Chief Wage Earners Very fine Distribution in Upper Income Segment 119 parameters in Basic version and a further 80 parameters in Premium Version A further 79 parameters in Premium Plus Version A further 6 parameters in Premium Gold Version India Level All States All Districts Separated for Urban and Rural Halves India Level All States 135 Top Districts Only for Urban Segments India Level All States 50 Top Districts Only for Urban Segments

10. How The Indicus Methodology: Follows techniques of economic research as well as the latest in small area estimation techniques to develop robust estimates. What differentiates Indicus from others is our focus on economic research and an understanding of India’s economic structure at the micro level. This enables us to drill down to finer and finer economic-geographic-demographic cuts.

11. How Access to raw databases that contain information on socio-economic characteristics and economic activities of households - Income, Expenditure, Saving, Demography, Asset, Gender, Education, Employment, Trends, Age, Family, etc. Raw Primary Data Indicus proprietary, National Sample Survey, National Family and Health Survey, District Level Household Survey, etc. Basic Database Contains information on all household types across geographic and demographic segments. Final Products Market Skyline – Districts, Towns, Rural blocks Consumer Spectrum – SEC, Life Stage, Combinations Expenditure Spectrum City Skyline - Neighbourhood Find Patterns with Econometrics Find relationships between individual and household characteristics. Estimate under and unreported information using these relationships. The full range of household and individual types is available for further analysis. This requires that for each district and sub-district geographical unit of interest there are enough data-points for robust results.. The internal structure of the database is synchronous with the economic structure of the location; moreover, the better weighting scheme ensures representative-ness across fine geographic and consumer segments. • Representative• Fine Segments • Robust and up-to-date • Validated with all known info on Indian economy and consumer markets • Core Database Augmented Database With appropriate weights relevant at national, state, district, sub district, city and neighbourhood level. Calibration & Distribution Analysis Economic and socio-economic distributions are comparable with credible known information - National Accounts, Registrar General of India, etc. Cluster using Neural Networks Find common patterns across geographical and consumer cuts; validate with Indicus data on district economic structure to derive appropriate weights.

13. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net