2. Institution
Music genre: pop music
Who published the magazine: D.C Thomson & Co. Ltd
They have been publishing the magazine since 1993.
Target audience: the target audience for this
magazine would be teenage girls ranging from 12-16
3. The second magazine cover I have chosen to analyse is from the brand Shout. This
magazine is also a perfect example of my chosen subgenre, pop music.
Masthead - the masthead used is bold and eye
catching. The colour used is a muted baby
pink, which is perfect for the target audience
and their expected interests. Perhaps the use
of colour contradicts the masthead itself.
'Shout' connotes boldness and loudness. The
font is rounded and friendly.
4. Colour palette - again, as I have
mentioned the colour palette used is
typical of a pre-teen pop magazine. The
two main colours used are pink and
blue. Although perhaps blue is seen to
be a male colour, in this context it most
definitely compliments the pink and
connotes femininity.
5. Mode of Address - the mode of address used is relatable
to teenagers today, abbreviations are used as a way of
seeming up to date and 'cool'. The use of the twitter
hash tag 'trending' represents the idea that this
magazine is up to date with the latest technology, this
will relate well with teenagers. Many personal pronouns
are found within the front cover, "you" and "your are
often mentioned. For example, "your date with the
biggest boyband on the planet" the use of this engages
the reader and leads them to feel that the magazine is
talking directly to them, it makes them feel involved.
6. Images - the central image of the magazine is of young
modern pop boyband One Direction. The use of having
such a widely known, famous pop group as the central
image is that it appeals to a mainstream audience, a lot
more people are likely to buy the magazine once they see
them. Pop magazines often use images to entice a
mainstream audience rather than a niche audience as this
brings in more money to fund the magazine.
Interestingly, One Direction are the only people on the
front cover, there are no other celebrities or images of
people - this is clever because it tells the reader that there
will be a lot of content including One Direction and
again, as One Direction have millions of fans it
subsequently means more people will buy it.
7. Puffs - the puffs on this front cover are found at
the top of the magazine, highlighted by a big bold
'WIN!' image. This encourages more people to buy
the magazine because young teenagers perhaps
do not have money of their own, or not a lot of it
and the idea of a chance to win £250 worth of
shopping vouchers will entice girls who enjoy
fashion and shopping.
8. Cover-lines - the cover-lines used are obviously
aimed at girls, as they are fashion and boyfriend
orientated. This shows the audience the content
of the magazine and will appeal to a lot of
young girls.
Fonts - fonts used are big, bold and very
feminine.
9. Shot-type – the shot type used is a long shot (LS)
because it shows the whole of the bands body.
House style – the house style for Shout magazine is
definitely feminine and girly. The colour palette connotes
femininity and also the language that has been used is
typical of a pop magazine, it is young, fresh and relatable
to the younger generation.
Brand identity – the magazine uses bright colours which
connote youthfulness and energy, they are fresh and
bold which contributes to the brand identity of Shout
magazine.
