4. In 2011 we were so
outbound and our
business strategy
demanded more value
from marketing.
-----------------------------------Value = impact on the
bottom line
9. #4:
Lose the heads down, arse up approach.
Prospects want to hear from your experts,
and quickly.
10. Our brand isn’t just a logo &
some colour.
It’s people like Kit, Angela &
Alaistair.
Even in B2B, people matter.
11. #5:
Inbound is not the solution, it’s only part of
it.
Marketing, business development & sales
alignment is critical.
12. Worth it?
• Web traffic up 107%
• Leads up from 60 a year to 100/month
• 125% increase in mobile
• Impact on bottom line measured in £m
• One of UK’s fastest growing international businesses
• Acquired by Lockheed Martin – brand, personality,
approach and platforms all praised