Strange PR brings you our top 7 tips to make your call to actions attract attention and convert website visitors.

1. 7-point checklist
for effective
Call to Actions

2. #1 Use a dedicated button
Rather than just a link in
text, make your CTA really
clear and obvious with a
button or icon

3. #2 The best call to action is
compelling
Use snappy verbs to
inform your visitors
precisely what it is
you would like them
to do next

4. #3 Make it specific
Each call-to-action should be
tailored for a specific use
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5. #4 Keep descriptions to a
minimum
Excessive text in a CTA will only
help you lose your visitor’s
interest

6. #5 Colour counts
Draw the eye with bold colours
that contrast with the palette
of your website

7. #6 Position prominently
Position it where people are
most likely to see it and it will
get more clicks

8. #7 Test your buttons
Make subtle changes, such as modifying
wording, colour, or position and analyse the
impact on conversion rates

9. Discover more about how to Convert
Contact Strange PR
Inboundmarketing.co.uk
richard@strangepr.com
+44 (0)1926 334003
@strangepr
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