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Bill Daring SNM London Presentation

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Social Network Marketing Keynote Presentation by Bill Daring, CEO
Teenagers are abandoning traditional media in favour of social networks
The music industry has been transformed
Citizen journalists are influencing vast networks of people
From bars to dating websites.
Why all this change ?
Second Generation Web Web 2.0
Web 2.0 What is Web 2.0 ? User Generated Content RSS feeds Social Networks Open APIs Widgets Social bookmarking Podcasting Blogs
By 2010, 70% of the content of the web will be user generated IDC/EMC Survey March 2007
Blogs and Blogging
Blogs and Blogging
The Growth of Blogs Growing from 35 to 75 million blogs took 320 days
Influence of blogs as a source of information
Photo and media sharing
Customer comments and ratings
Customer comments and ratings
Social Networks Nodes and connections Trust /relationships Share Passions
The Growth of Facebook
Sharing Bookmarks Social Bookmarking
del.icio.us - Bookmarking
Sharing your content
RSS Really Simple Syndication Content incorporated Content accessed by by other web sites desktop readers Owner creates content RSS feed Content accessed by Content indexed by search engines online aggregators
Podcasting
Open APIs Application Programming Interface
7032 facebook applications 168,000 facebook developers 29,056,453 apps in 24 hours
BC toolkit
Level 1: Access API Flickr, Google Level 2: Plug-in API Facebook, MySpace Level 3: Runtime Environment API Bascamphq.com, Salesforce.com
Case Studies
Case Study Terry Tate
Case Study Coke and Mentos
Random House Publishing and Second Life http://secondlife.com/ http://secondlife.com/
God Delusion launched on Second Life with simple voting request After launch nothing much happened But on the fourth day God came to protest with a band of Angels
As a result of this furore, six major UK national press titles covered the story
Social Network Marketing

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