Mais conteúdo relacionado Semelhante a Offpage SEO Training (20) Offpage SEO Training1. Search Engine Optimization
(SEO)
Off-page Optimization
Search Engine Optimization, Content Developed by Arijit Mondal
Copyright ©2012 Impressico.com
2. What is off-page SEO?
Off page SEO is doing things off site
to improve your sites search engine
rankings. More links will generally
lead to better search engine
rankings.
Copyright ©2012 Impressico.com
3. Off Page Optimization
-Submission to Search Engines
-Google Places for Business
-Directory Submission
-Social Bookmarking
-Blogging
-Blog Comments
-Article Submission
- Classifieds Submission
-Forum Posting
-Press Releases
-Video Promotions
-Link Building
-Social Media
Copyright ©2012 Impressico.com
5. Submission to Search Engines
Submit your website to the most popular search
engines like :
• Google
• Yahoo
• MSN
• Altavista
• Alexa
• Alltheweb
• Lycos
etc.
Copyright ©2012 Impressico.com
6. Google Places for Business
Google Places Business Listing is a crucial starting point to any
Local Search Engine. Google Places is integrated Google
Maps, Google Web searches and other Google products.
Copyright ©2012 Impressico.com
7. Directory Submission
Submit your websites to the topmost quality
directories like:
• DMOZ
• Yahoo Directory
• ZoomInfo
• One Mission
• Pegasus
etc.
**Many web directories may offer paid listings but
don't go for it.
Copyright ©2012 Impressico.com
8. Social Bookmarking
Do social bookmarking in popular bookmarking
sites like:
• Digg
• Delicious
• StumbleUpon
• Jumptag
etc.
Copyright ©2012 Impressico.com
9. Blogging
• Write a blog of your own for your website and
include lots of unique content.
• Write in other service-related blogs which
allow guest blogging and allow links to your
website or service page.
Copyright ©2012 Impressico.com
10. Blog Comments
You can also promote your blog/website by
posting comments in other service-related
blogs which allow links in the comments
section.
• Identify your service related blogs.
• Post comments in comment section.
• Leave links to your website or service page.
Copyright ©2012 Impressico.com
11. Article Submission
Write articles of related to your service or product
and submit them to popular article sites like :
• Ezinearticles.com
• Articlesbase.com
• Buzzle.com
• Goarticles.com
etc.
**This will help you to attain some quality links for
your website and some referral traffic.
Copyright ©2012 Impressico.com
12. Classifieds Submission
Do some Classifieds Submissions to advertise your
products for free.
• Craigslist.org
• Quikr.com
• ClickIndia.com
• OLX.com
• Locanto.in
• Adoos.in
etc.
Copyright ©2012 Impressico.com
13. Forum Posting
• Create a forum/online discussion board of
your own and start a discussion or share
topics with your friends.
• You can also post/reply to a thread that allow
links in your signature which can be crawled
by the search.
Copyright ©2012 Impressico.com
14. Press Releases
If you are a business/service provider then go for PR
submission in popular PR websites like:
• 1888pressrelease,
• Open PR
• Prlog.org
• 24-7pressrelease.com
etc.
**This will help you to publish your site in Google
News.
Copyright ©2012 Impressico.com
15. Video Promotions
You can publish/share your product videos,
expert opinions, and reviews of your product
and make them public like:
• Youtube.com
• Dailymotion.com.
• Metacafe.com
etc.
Copyright ©2012 Impressico.com
16. Link Building
-Exchange links with service-related websites
(this is commonly termed as Thematic Link
Exchange).
-Link to internal pages within your site wherever
necessary. This increases your internal link
popularity.
Copyright ©2012 Impressico.com
17. Suggestion
• Always keep in mind that you have to be very
careful while implementing these off-page
strategies. You should not spam or overdo it.
Whatever you do, just plan and execute.
• Beware of Black-Hats while doing link building.
Copyright ©2012 Impressico.com
18. Social Media
• Social media is more than just blogging and link
building. It is critical from a content marketing
and content marketing standpoint like:
• Facebook
• Twitter
• Linkedin
• Pinterest
etc.
Copyright ©2012 Impressico.com