Highlighting Magpie\'s experience developing components in the smart grid

1. Magpie Smart Grid Capabilities
Roxy Podlogar
SVP Sales and Marketing
303 – 437-0933 Mobile
303–453–8380 Office Chair - CCIA Smart Grid Working
Roxy@magpieti.com Group
12050 N. Pecos Street, Suite 210
Denver, CO 80234
www.magpieti.com

2. Enabling Technologies – Magpie
Integrated Consumers Distributed
Communications (Industrial, Commercial, Generation & Utility Back Office
Network Residential) Storage
•Smart Meters •Smart Meters •Web Enablement
•Web 2.0
•2 Way •Micro grid EMS •Web Services
•IPv6
Communication •Substation •Alert Management
•Broadband over
•Customer portal – Automation •Data Integration
power Lines
•Home Area •Policy Automation
•Wireless (WIFI, 3G,
Network, •Real-time data
4G)
Building Area intake
•Network Control
•Cyber Security Network
•Smart Appliances
•Demand Response
The gap between today and tomorrow can be addressed with many
technologies Magpie has developed over the past 20 years for other industries
Photo Credits – See Last Page
www.magpieti.com 2

3. Magpie Can Help Your Company in Two Ways
Service For Utility Customers Advancing Product Roadmap
Instrumenting existing custom software Articulating system architectures
for alerts Developing feature components from
Providing custom middleware specifications
Web service enablement Productizing customer-specific
Alert enrichment (extracting data from adaptations
back office applications) Eliciting, elaborating, and
Protocol conversions documenting customer requirements
Custom dashboards/monitors Developing adapters, monitors
Web Portal Creation Developing Rich Visual Components
OSS/BSS system integration
As investment in smart grid accelerates changes in products features and customer
demand for deployment assistance, Magpie can fill the gaps in both professional
services and product features.
www.magpieti.com 3

4. Magpie Smart Grid Experience
2009 User Conference
•Secure Web Portals •Presentation on HAN
RMSSGI Grant Firmware Upgrade
•Secure Data Interchange with
•Utility Liaison and
Utilities Imperatives
Systems Integrator
•Web service enablement of
Energy Management Services
in the NOC
•ZigBee firmware development
•Requirements Analysis and Use
Cases
•Founding Member •Virtual Demonstration Application
•Smart Grid Working highlighting the role of the intelligent
Group – Chair and Committee IP switch in building-area energy
Member management
•Panelist – Smart Grid Technology •Implemented 9 IP-event triggered
Challenges Energy Conservation Use Cases
www.magpieti.com 4

5. Smart Energy Experience – Business Solution - Home to
Utility, Firmware to Web Portal
Capture Control
Interpreting or HAN Device
Defining New Firmware
Consumer Consumer Portal Standards
Engagement
Consumer Privacy HAN/Internet
Supporting multiple AMI Gateway
device vendors /utility
Backhaul
Utility Portal
Utility Partnership deployments
Maintenance of the HAN
Retail Device Support HAN Services At
Device Interoperability NOC
DRLC Command via API
Policy
Demand Response
Business Rules
Variable Rate Management
Consumer Preferences
Aggregation
Meeting Availability Data Repository
Expectations
www.magpieti.com

6. Smart Energy Experience – Technology - Home to
Utility, Firmware to Web Portal
Capture Control
JAVA, C HAN Device
Programming Firmware
Internet Security Consumer Portal ZigBee Protocol
Single-Sign-On
Rich Web Interface HAN/Internet
Update Distribution, Gateway
Embedded Linux, AMI
Backhaul
Utility Portal
Data Aggregation
Control
SOA, ZigBee, HAN Services At
Smart Energy Profile NOC
Itron OpenWay API
Policy
Hibernate Database
Business Rules
Abstraction, Demand
Response, Variable Rate
Policy, etc.
Aggregation
Data Repository
Data Modeling, SQL,
Database Availability
www.magpieti.com

7. Services We Provide
Applications
Rich Internet Applications Intelligent Networks
Web Portals and Applications Wireless and Cellular Applications
Demos and Prototypes Energy Management/Demand Response
Speech Enabled (ASR/TTS) Conferencing and Scheduling
Voice Mail
Platforms
Call Control Platforms Switching Platforms
Interactive Voice Response Application Management & Control
Application & Web Servers Embedded Devices
System Design & Architecture General Purpose Computing
Handsets
Embedded/Firmware
Set Top Boxes Software & Firmware Update
Energy Monitors Thermostats & Outlets
Base Station Routers
Modems & Gateways
Protocols
Specification interpretation Standards recommendations
Protocol implementation Specification definition
Certification of Protocols
www.magpieti.com

8. Technical Competencies
Platforms Web Enablement Protocols
ZigBee
App Servers MVC Frameworks
SNMP/TL1
Media Servers Struts, JSF, Spring MVC
Ethernet, TCP/IP
IPTV, Set Top Boxes ., VOD Web Servers, Servlet Containers
SS7, ISDN, SMS, VXML, CCXML
PBX, Base Station Routers Web Services: SOAP, REST
VoIP H.323, SIP, IMS, H.248,
IVR, Messaging HTML/XML, CSS
RTP, T.38, V.150
Embedded Ruby on Rails (Rapid Web Dev)
Internet XML,
SANs Rich Internet Apps
SMTP/POP3/IMAP4, HTTP,
HTTPS (TLS/SSL)
Data Bases Languages Domains
Open Source Java Telecom
MySQL, PostgreSQL C/ C++ IPTV
Commercial C#/.NET Health Care
SQL Server, Oracle, DB2, Flex Energy
Sybase, Informix Ruby SANs
ODBC, JDBC, ORM, LDAP PERL Unified Communications
Java Script Telepresence
www.magpieti.com

9. Our Customers
Consulting
Applications
Embedded/Middleware
Protocols
www.magpieti.com

10. Photo Snippet Credits
1. http://arstechnica.com/tech-policy/news/2009/08/utilities-may-get-dedicated-chunk-of-
spectrum-for-smart-grid.ars
2. http://static.niallkennedy.com/blog/img/tendril-dashboard.png
3. http://reverseenergy.com/wp-content/uploads/2009/03/grid1.jpg
4. http://www.rncnetwork.com/articles/210be12OperationsCenter.gif
www.magpieti.com 10