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Networked communications: The New Normal

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Steve Woodruff
Steve Woodruff

"Social Media" is best considered, not in isolation, but as part of much larger technical and social movements (Trend Currents). Welcome to The New Normal: Networked Communications. http://bit.ly/SMStartHere

Technology
1 of 32
Steve Woodruff @Connection Agent
By the way… ,[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object]
What is Social Media?
Social Media is… ,[object Object],[object Object],[object Object],[object Object]
Networked Communications on steroids!
Networked Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Ubiquity Social networking is cutting across ALL areas of business (not just marketing), and the use of social networking in business is a subset of its broad use in general life and culture. It’s not going away!
Trend Currents ,[object Object],[object Object]
The Inexorable Trend Currents ,[object Object],[object Object],[object Object],[object Object],[object Object],Networked Communications are interwoven with these trend currents:
1. Disintermediation ,[object Object],[object Object],[object Object],The barriers between people and information/people/goods are rapidly falling. Example: Amazon and buying (books + whatever!)
The Bottom Line: Then There were once many walls and gaps between most people – direct contact with people and information was severely limited and regularly mediated
The Bottom Line: Now Peer-to-peer engagement: The new normal
[object Object],[object Object],[object Object],2. Mobile Computing Everything from text to video will increasingly be in portable form factors. Digital communications over a network will simply be assumed – like breathing air.
3. Self-Expression ,[object Object],[object Object],[object Object],There is no longer a barrier or time lag between idea, expression, publication, and consumption.
4. Community ,[object Object],[object Object],[object Object],People are now free to create their own communities, without top-down involvement, supervision, or geographical constraints
So…Who is in Charge Now? These Trend Currents – and the digital tools that fuel them – make the growth of social media/networked communications into virtually every sphere an inevitability.
What’s in it for YOU?
Business Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
By the way… ,[object Object],[object Object],[object Object]
(Personal) Opportunity Networking ,[object Object],[object Object],[object Object]
Levels of Involvement
Passive Outposting ,[object Object],[object Object],[object Object]
Formal Connecting ,[object Object],[object Object],[object Object]
Lifestreaming ,[object Object],[object Object],[object Object],[object Object]
Engaging with Private Communities ,[object Object],[object Object],[object Object]
Open Web Sharing ,[object Object],[object Object],[object Object],[object Object]
Levels of Intimacy
Roles People Play
What do I do now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where I live on-line www.stevewoodruff.com
[object Object],[object Object],[object Object],Free e-book!

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Networked communications: The New Normal