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Advertising Future Scenarios 2008-2010 CONFIDENTIAL Idris Mootee CEO Idea Couture Inc.

Advertising Future Scenarios: Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scenario: 2005 PR Advertising (including Media) Direct Mkt Interactive Digital is just a bunch of websites. Someone can do it.

Scenario: 2006 PR Advertising (Including Media) Direct Mkt Interactive Interactive Interactive Interactive Digital is gaining momentum. Let’s play some catch up. Lip services

Scenario: 2007 PR Advertising Direct Mkt Interactive Seeing the digital wave but also the agency digital gap.

PR Advertising Direct Mkt Interactive Scenario: 2007 Wake up call

Scenario: 2008 Social Networks Advertising Search Interactive Digital is a starting point, not an afterthought.

Scenario: 2009 Search / DM WOM / PR Advertising (Traditional and Interactive) Customer Engagement Strategy Customer Engagement Is the “key” to the future. Network Corporate Personality Collaborated Search Marketing Social Media Optimization Widget-Based Campaign Location Based Marketing Social Commerce Mobile Advertising Customer Communities Marketing

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Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag. This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home. The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed. Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.

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