The document summarizes research conducted on the market share and consumer preferences for Samsung LCD televisions in Guwahati City. Primary data was collected through surveys of 100 consumers and 40 dealers. The analysis found that Samsung had a 50% market share among LCD TV users in Guwahati. Among dealers, Samsung LCD TVs had the highest sales. However, in the rest of Northeast India, Sony had the largest market share, followed by LG and Samsung. The conclusion is that while Samsung leads in Guwahati, the rest of the Northeast market remains largely untapped compared to competitors like Sony and LG.

1. SUMMER PROJECT DONE IN

5. Q.2:Which company’s LCD & Plasma TVs you deal in? 1 Others 2 Videocon 2 Panasonic 5 Philips 2 Moserbaer 4 Onida 14 LG 10 Sony 16 Samsung No. of Dealers Brand

8. Q.4:What are your sales figures period wise? 337 May-Aug 502 Sept-Dec 289 Jan-April Sales Period

9. Q.5:What are your sales figures brand wise? Brand Sales Figure Sony 270 Samsung 445 LG 278 Onida 3 Moserbaer 10 Philips 116 Videocon 3 Panasonic 2 Others 1

12. What is your brand wise distribution of Institutional sales?

13. Q.7:Rank Samsung LCD TV on the given attributes 0 1 8 7 0 Supply Logistics 0 2 8 6 0 Profit Margin 0 1 6 7 2 Potential Customers 1 0 6 6 3 Consumer Awareness 0 0 2 12 2 Looks/Design 0 0 2 11 3 Quality 0 1 4 8 3 Customer Satisfaction 0 2 5 6 3 After Sales Service 0 0 10 5 1 Ads 0 1 8 5 2 Varieties 0 2 8 4 1 Price Poor Fair Average Good Excellent Features

15. Q.8:Why are you not dealing in LCD TVs? 0 Low Profit Margin 1 Price 2 Poor Potential 4 Low Consumer Awareness 5 Low Potential Customers Frequency Reasons

18. If Yes Why? 1 Increasing Consumer Awareness 1 Sound financial position of Dealers/Retailers 1 Increasing Potential Customers 5 Growing Market Frequency Reasons

22. Q.2:If Yes then please mention your brand? Brand wise distribution of LCD TV users Samsung 50% Sony 30% LG 20% Samsung Sony LG

23. Q.3:Why did you prefer this brand? 3 Reference 3 Availability 3 After Sales Service 4 Promotional Schemes/Offers 3 Appearance 12 Brand Name 1 Advertisements 4 Price 7 Features Frequency Reasons

25. Q.4:Would you like to replace your old colour TV With that of LCD TV? Amongst the 60 non users of LCD TV,45 showed interest in replacing their old colour TV with a LCD TV

26. Q.5:If Yes then which brand of LCD TV would you like to buy? Brand preference of these 45 interested LCD buyers

27. Q.6:Why do you prefer the above mentioned brand? 2 Reference 2 Availability 1 After Sales Service 2 Promotional Schemes/Offers 6 Appearance 6 Brand Name 8 Advertisements 3 Price 15 Features Frequency Reasons

30. Q.8:Where have you seen the ad? Their sources of information-

31. Q.9:How have these promotional activities of Samsung LCD TV influenced you?

35. THANK YOU!