Timelines for Facebook Pages Will Ruin Your Business - Not!

Today’s Agenda

Presentation
– Facebook Design Changes
– Quick Look at the Timeline
– New Administration Capabilities
– Why People Are Scared?
– Things to Like
– What You Should Do
Create a Timeline Live
Q&A

MarketingGraphicsMonthly.com

What’s Going On

Facebook is getting rid of member defined
default landing page on March 30, 2012
The online business community is flooded
with negative commentary
Floods of marketers are rushing to create
new products to market
It's very early and nobody truly understands
the impact


Facebook Design Changes

Default Landing Page is a Timeline
Less Control
More Control
– More Visibility
Photos, About, Tabs
Friends Activity
Pinned and Starred Posts
Milestones


Facebook Design Changes


Quick Look at the Timeline

Photos at the Top of the Page
– Cover Photo
– Profile Photo



Cover Photo
– Big Public Banner – 851 Wide by 315 Tall
– Must be at Least 399 Wide
– Big and Bold
– Attractive
– Emotional



Cover Photo Restrictions
– Nothing Promotional
– No Pricing or Purchasing Info
– No Contact Info
– No Call to Action
– No “Like” Requests or UI Elements
– Not Much Text



Profile Photo
– Small Square – 180 Wide by 180 Tall
– Scaled Down to 32 by 32
– Logo
– You
– Product
– Memorable



About Section (also called Summary Box)
– Quick Snapshot of Important Info
– Put Contact Info Here
– Put Hours of Business
– Big Benefit
– Be Terse



Views and Apps Section
– Only 3 Custom Apps + Photos Shown
– Up to 11 Custom Apps + Photos
– Order Your Apps – Most Important First
– Be Bright
– Be Bold
– 111 by 74



Friend Activity
– Visitors See Interactions Their Friends Have with
You
– Gives a Personal Feel
– Get Easier Trust
– Get Easier Distrust



Pinned Posts
– Highlight an Important Post at the Top
– No More Than 7 Days
– Only One at a Time



Starred Post
– Highlight Unlimited Important Posts
– Is Highlighted Until You Unhighlight It



Milestones
– Highlight (Unlimited) Important Events
– Looks Similar to Starred – Has a Flag & Title
– Can’t Change
– Can Delete & Hide


New Administration Capabilities

Administration Panel
– Manage Notifications, Messages, and More
Activity Log
– See all activity & manage
posts



Administration Panel – Notifications
– Show and Manage Notifications Including:
Comments
Likes
Tags



Administration Panel – Messages
– In Demand Direct Messaging (New Feature)
– Show and Manage Messages From One Place



Administration Panel – Likes
– Show and Manage Likes From One Place



Administration Panel – Insights
– Mini-Analytics Tool
– Shows
How Many People Liked
How Many People Talked
Compare for Each Post



Activity Log
– See Activity
– Manage Posts, You Can:
Highlight/Star Post
Hide Post
Delete Post
Change Post Date


Why People Are Scared?

Can't Set the Default Landing Page
– Biggest Complaint
– Don’t Want Timeline, Want Their Own Page
– Original Landing Page is Still There
– Make It a Tab
– Put It In a Pinned or Starred Post
– Direct Link to It



Cover Photo Restrictions, You Can’t Have:
– Pricing: “50% Off”, “Only $19.99”, “Get 2 for 1”
– Purchase: “Instant Download at …”, “Drop By”
– Call-to-Action: “Buy Now”, “Tell Your Friends”
– Facebook Elements: “Like”, “Share”
– Contact Info: Address, Email, Phone, Website

Facebook Says: "Note: This space is not meant for promotions, coupons,
or advertisements. Your cover photo should not be primarily text-based
or infringe on anyone else’s copyright."



Loss of Investment
– Spent Money for Page Design, Graphics,
Programming, Getting Visitors, Optimizing, …
Not So Much
– Page is Still There for You to Use
– Many Ways to Get People to the Page
Tabs on Default Page
Pinned and Starred Posts
Direct Linking from Ads, External Sites, Google,…



It’s More Work!
Yep, at the Beginning, But It’ll Be Much
Better – but Will It Translate Into Money?
It Should Get You More Loyal Customers &
Fewer Freebie Seekers Who “Like” You
We’ll All Discover How to Best Use It Like
We’ve Always Done in the Past


Things to Like

Admin Panel (and Activity Log)
More Control and Management of Posts
Cover Photo
More Personal Customer Engagement
Direct Messaging
Increased Social Proof
Wider Tab Pages


What You Should Do, Now!

Set Up Your Timeline ASAP
– 1. Create a Sensational Cover Photo
– 2. Create/Update Your Profile Photo
– 3. Update Your About Section Information
– 4. Organize and Spruce Up Your Tabs
– 5. Build Your Timeline
Milestones, Remove/Move, Add New, Star, Pin

Update Your Existing Pages


What You Should Do, Later

On an Ongoing Basis:
– Post Regularly
– Monitor the Interactions
– Consider Facebook Advertising and Offers


Let Convert a Timeline!!!

Ready to See
A Timeline
Created, Live?

Final Words
Don’t Let the Changes Scare You
Accept, Embrace & Profit; Let Your Competitors
Complain and Wail While You Profit
Visual Look and Graphic Design is Critical Now
How You Share and Show Content Will Be Very
Important; So Carefully Craft Your Timeline
Share Your Milestones and Update Your Apps
Consistently Pin Updated and Timely Content
Stay on Top of the Interactions With Your Page
Get Started Now But Don’t Buy Any Products,
Services or Courses – Yet!


Resources
Introducing New Facebook Pages:
http://Facebook.com/about/pages
Introducing New Facebook Pages FAQ:
https://www.facebook.com/help/pages/new-design
Facebook Page Terms and Conditions:
https://www.facebook.com/page_guidelines.php
Facebook Page Product Guide:
http://ads.ak.facebook.com/ads/FacebookAds/Pages
_Product_Guide_022812.pdf
Learn About Facebook Pages Video Course:
http://www.learnfacebookpages.com/
http://MarketingGraphicsMonthly.com/JoinMGM ☺

Timelines for Facebook Pages Will Ruin Your Business - Not!

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Timelines for Facebook Pages Will Ruin Your Business - Not!