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A Deck, Deck.

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Immad Akhund
Immad Akhund

A Deck about what should be in your Seed or Series A presentation deck to investors

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Immad@Heyzap.com
Preface: Immad@Heyzap.com This  is  the  best  order  to  build  your  deck  and     retain  good  flow:   1.   Team   5.   Distribution  Strategy     2.   Market     6.   Business  Model   3.   Demo     7.  Competition   4.   Traction     8.  Fund  Raising  Status  
The Start: Immad@Heyzap.com •  Who  you  are  &  what  makes  you  extraordinary   •  What  makes  you  the  right  person  to  execute  this   idea   •  3  key  points  on  each  key  team  member         e.g.   2006  -­‐  Computer  Science,  Cambridge     2007  -­‐  Founded/Sold  clickpass.com   2008  -­‐Founded  Heyzap.com  
Immad@Heyzap.com •  Total  size  of  market  –  more  then  $1bn  is  ideal   •  Major  market  trends   •  How  the  market  is  relevant  to  your  idea   •  Put  the  investor  in  a  multi-­‐billion  dollar  market   mindset  
Immad@Heyzap.com •  Do  a  live  demo   •  Keep  it  simple,  interesting  and  engaging   •  Showcase  your  products  strength  and   differentiation.  
The Middle: Immad@Heyzap.com •  Graphs  are  the  best  way  to  convey  traction   numbers.   •  Pick  the  most  relevant  metrics    to  show  growth.   •  Exponential  or  “hockey-­‐stick”  growth    =   investors    dream   e.g.  Hockey-­‐stick  growth  from  twitter  
The Start: Immad@Heyzap.com •  What  are  your  current  user  acquisi;on  channels       •  How  do  those  channels  scale   •  New  distribu;on  channels  to  explore   •  Distribu;on  is  an  exact  science,  you  must  have   credible  data  to  support     each  channel’s  success  
Immad@Heyzap.com •  How  will  your  business  make  money?   •  Should  have  some  revenue  forecasts  backing   it  especially  if  you  are  not  seed  stage   •  Preferably  have  parts  of      the  business  model      tested  with  data.  
Immad@Heyzap.com •  Can  help  demonstrate  the  size  of  the  market     •  Reinforce  your  differentiating  aspects   •  Ideally  within  the  startups  in  your      market  you  should  be  a  market       leader/top  3  
The End: Immad@Heyzap.com •  Spend  10  minutes  +  talking  about  fund  raising   •  How  much  you  are  raising  and  at  what  valuation   •  Who    were  your  previous    investors   •  Who  has  committed  in  the  new  round   •  Go  for  a  close  if  investor  is  interested  
Epilogue: Immad@Heyzap.com You  have  now  shown  you:     •  Have  a  Great  Team  &  have  a  great  product   •  Have  ability  to  executing  in  a  large  market   •  Are  receiving  amazing  traction   •  Have  a  sustainable  distribution  strategy   •  Are  going  to  make  a  lot  of  revenue   •  Are  Superior  than  your  competitors   •  Are  Getting  a  lot  of    momentum  in  your  fundraising  
Immad@Heyzap.com INTERNET HIGH-FIVE. PLACE HAND HERE

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A Deck, Deck.

  • 2. Preface: Immad@Heyzap.com This  is  the  best  order  to  build  your  deck  and     retain  good  flow:   1.   Team   5.   Distribution  Strategy     2.   Market     6.   Business  Model   3.   Demo     7.  Competition   4.   Traction     8.  Fund  Raising  Status  
  • 3. The Start: Immad@Heyzap.com •  Who  you  are  &  what  makes  you  extraordinary   •  What  makes  you  the  right  person  to  execute  this   idea   •  3  key  points  on  each  key  team  member         e.g.   2006  -­‐  Computer  Science,  Cambridge     2007  -­‐  Founded/Sold  clickpass.com   2008  -­‐Founded  Heyzap.com  
  • 4. Immad@Heyzap.com •  Total  size  of  market  –  more  then  $1bn  is  ideal   •  Major  market  trends   •  How  the  market  is  relevant  to  your  idea   •  Put  the  investor  in  a  multi-­‐billion  dollar  market   mindset  
  • 5. Immad@Heyzap.com •  Do  a  live  demo   •  Keep  it  simple,  interesting  and  engaging   •  Showcase  your  products  strength  and   differentiation.  
  • 6. The Middle: Immad@Heyzap.com •  Graphs  are  the  best  way  to  convey  traction   numbers.   •  Pick  the  most  relevant  metrics    to  show  growth.   •  Exponential  or  “hockey-­‐stick”  growth    =   investors    dream   e.g.  Hockey-­‐stick  growth  from  twitter  
  • 7. The Start: Immad@Heyzap.com •  What  are  your  current  user  acquisi;on  channels       •  How  do  those  channels  scale   •  New  distribu;on  channels  to  explore   •  Distribu;on  is  an  exact  science,  you  must  have   credible  data  to  support     each  channel’s  success  
  • 8. Immad@Heyzap.com •  How  will  your  business  make  money?   •  Should  have  some  revenue  forecasts  backing   it  especially  if  you  are  not  seed  stage   •  Preferably  have  parts  of      the  business  model      tested  with  data.  
  • 9. Immad@Heyzap.com •  Can  help  demonstrate  the  size  of  the  market     •  Reinforce  your  differentiating  aspects   •  Ideally  within  the  startups  in  your      market  you  should  be  a  market       leader/top  3  
  • 10. The End: Immad@Heyzap.com •  Spend  10  minutes  +  talking  about  fund  raising   •  How  much  you  are  raising  and  at  what  valuation   •  Who    were  your  previous    investors   •  Who  has  committed  in  the  new  round   •  Go  for  a  close  if  investor  is  interested  
  • 11. Epilogue: Immad@Heyzap.com You  have  now  shown  you:     •  Have  a  Great  Team  &  have  a  great  product   •  Have  ability  to  executing  in  a  large  market   •  Are  receiving  amazing  traction   •  Have  a  sustainable  distribution  strategy   •  Are  going  to  make  a  lot  of  revenue   •  Are  Superior  than  your  competitors   •  Are  Getting  a  lot  of    momentum  in  your  fundraising