Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
10. Source: MoPowered
of people move between
devices to accomplish a goal,
whether that’s on smartphones,
PCs, tablets or TVs.
90%
11. Simultaneous
Using more than one device
at the same time for
unrelated activity
Sequential
Moving from one device to
another at different times to
accomplish a task
13. Source: Deloitte
of mobile shoppers use
their smartphones while in a
store, another 50% while on
their way to a store.
60%
14. 51%
of shoppers
research online
then visit store
to purchase.
44%
research online
and purchase
online, too.
32%
research online,
visit store to try,
then purchase
online.
17%
visit store first,
then purchase
online.
Source: Ipsos Mediact
15. Source: MoPowered
of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile
30%