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Where's the Real Money?
1. Where’s the Real Money Charlie Chubet Associate Media Director, MEC Digital Anne Hunter VP, Advertising Effectiveness, comScore Bethany R. Mach Managing Director, Client Leadership, Mindshare New York Pauline Malcolm-John EVP, Sales, Wee World Tweet #imediasummit
27. High Performing Media Millions of paid impressions delivered Out-performed industry average for CTR%
28. Socialize with Friends: Skintimate Studios World Takeover 58.9% of post campaign survey respondents said they visited Skintimate Studios World! Double digit lift in brand favorability and purchase intent
29. iPhone – Skintimate In-App Distribution First ever branded integration within Avatar app on iTunes
30. Proven Cost Effective Engagement ** Based on EDI formula, Skintimate had 7.3 times more interaction (and higher quality) than an equivalent costing banner-only campaign Equivalent Display Impressions = 7.3%** **EDI Formula: (Engagement Events per Impression / CTR (standard media)) multiplied by Weighted Impressions cost (banner eCPM/Social eCPM)