Turning Stock Ownership into Brand Ownership
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Turning Stock Ownership into Brand Ownership
- 2. Ownership
- 4. When Customers Own Your Company, Great Things Happen Consumer-Owners vs. Ordinary Consumers Source: Bain & Company (2000), as cited in The Industry Standard
- 5. Only a Small Number of Americans Are Stock Owners own stock directly Source: Federal Reserve Board, 2009
- 7. Why Only 18%? Three Key Friction Points Stock Ownership Barriers for Average Americans COMPLEX HIGH MINIMUMS HIGH FEES
- 8. Tens of Millions More Would Like To Be Owners would buy stock directly from companies of which they are a customer Source: Opinion Research Corporation
- 9. Occupy Main Street How do we disrupt? CSOPs democratize the markets, making stock ownership easy and affordable for tens of millions of everyday people. How do Companies Benefit? CSOPs enable companies to use stock ownership to create a deeper, more emotional connection with their consumers. CSOPs create powerful new brand ambassadors: Consumer-Owners.
- 10. CSOP Removes Friction – Scales Loyalty INVEST AS PAY NO FEES, 3 CLICKS LITTLE AS $10 EVER. As easy as buying a Invest the amount Opens access to book on Amazon. that fits your budget. millions of Americans.
- 11. Consumer-Owners Loyal Even When Stock Price Declines More spending, referrals and visits. 9x are more upset with product degradation than with stock price decline. 2x more would buy on a drop than sell. Boston Beer IPO (Samuel Adams): 17 years later, 30% still own their original IPO shares. Source: Opinion Research Corporation; The Boston Beer Corp
- 12. Fifth & Pacific Using CSOP to Increase Loyalty “We look at this as yet another way to be closer to and be more intimate with the people that love us the most and are our best customers.” -Bill McComb CEO, Fifth & Pacific Companies, Inc. AdAge, May 23, 2012
- 17. How CSOPs Enhance Your Social Strategy
- 18. Rise of Social Creates New Challenges What is my social media strategy? How do I engage customers that are talking about my brand? Who really owns my brand?
- 19. Current Social Metrics Limited to Likes and Attitude
- 20. Result: Lots of Fans, Unknown ROI
- 21. Ownership: The Ultimate Like
- 22. Ownership is the Monetization of Social Media
- 23. Ownership is the Monetization of Social Media Populate social media with brand ambassadors
- 24. Ownership is the Monetization of Social Media Populate social media with brand ambassadors And they will become your marketing strategy
- 25. Ownership is the Monetization of Social Media Populate social media with brand ambassadors And they will become your marketing strategy The Loyalty Effect of Ownership
- 26. How Ownership Impacts You
- 27. Transforming Capital Markets • $60 billion in annual capital formation. • Brand Value literally adds to market value. • New marketing metrics and critical new CMO dashboards.
- 28. Parting Thoughts Ownership is the world’s first behavioral currency. Ownership is the ultimate Like button. If you want to own your customers, let them own you.
Notas do Editor
- At small denominations, average american penalized by fees for investing. It’s impossible.Average American invests $57/mo. 55% invest $25/mo. $10 fee is 40% commission on the buy and the sell side.
- Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
- Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
- Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**
- Ownership is the Monetization of Social Media.ACQUIREIt’s going to help them get more customer owners: virtuous cycle. Primary means of marketing the CSOP. Accelerate conversion to CSOP – viral.CONVERTThe faster the conversion to consumer-owners, the higher the spend, referrals and visits.SHAREMore ambassadors means more positive social communication.**Turn your customers into Ambassadors. Ownership is your social media strategy!**