PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
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This document provides an overview of the online advertising landscape and discusses key topics including the growth of the U.S. online advertising market, the roles of various companies involved in online advertising such as value added resellers and service providers, major acquisitions by companies like Google, alternatives to Google, the market share of top companies, economics of the industry, forces that will shape the future landscape, and predictions for display advertising in 2015.
![DEFINING
THE ONLINE ADVERTISING LANDSCAPE
AND NAVIGATING THE FUTURE SPACE
Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –](https://image.slidesharecdn.com/2011-12-agency-prediction-111220125701-phpapp02/85/PREDICTION-The-Past-Present-and-Future-of-Online-Advertising-and-How-to-Navigate-The-Space-1-320.jpg)
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PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
- 1. DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE Created by Ben Fox [ Follow me!: @benfoxgo ] – 3.30.2011 –
- 2. HOW DID WE GET HERE?
- 6. HOW BIG IS THE U.S. ADVERTISING SPACE?
- 8. VALUE ADDED SERVICE PROVIDERS
- 10. WHO BOUGHT WHO?
- 11. WHO DID GOOGLE BUY?
- 13. TOP 5 COMPANIES HAVE 63% OF REVENUE
- 14. THE ECONOMICS OF IT ALL
- 15. FORCES OF THE FUTURE
- 16. DISPLAY ADVERTISING IN 2015