1. Nearbuy Systems
Bryan Wargo
CEO & Co-Founder
bryan@nearbuysystems.com
@NearbuySystems.com

2. The Changing Shopping Landscape
• E-Commerce is growing fast, but…
– 90%+ of all transaction still happen in the brick-and-
mortar store
• The smartphone is a game changer in retail
– Shoppers are bringing the internet with them into the
store
• Bridging online-to-offline is key to retail success
– Provide services that engage and take advantage of the
smartphone capability

3. Introducing Nearbuy Systems
Help retailers engage the multi-channel shopper
What we do
in the store
• Location based shopping applications
Solutions • Employee productivity applications
• Store analytics
Target Market
Strategic
Partner

4. Retailer Solutions Built on Nearbuy
Applications Analytics
In-store
Guest WiFi directions
Portal
Sales
associate Analytics
needed here
Location-aware Concierge
promotions services
Location aware applications that Online analytics for
improve the shopping experience your offline store

5. Step 1: Connect Shopper
• Free WiFi access for the
shopper
– Opt-in
– Retailer provided Incentives
• Valuable information and
insights for the retailer and
brand partner
– Tie to loyalty
– Additional CRM data

6. Step 2: Download the App
• Retailer App or 3rd Party App
• Provide incentives for
shopper to use in the store
– Product navigation
– Concierge Services
– Loyalty

7. Step 3: Analyze
• Collect data to
personalize the
experience
– Tie to CRM data
– Understand
online and store
experience

8. Step 4: Promote
• Personalized, location-
aware in-store
advertising
– In App offers
– SMS
– Integrated Ads

9. Nearbuy Value Proposition
Shopper Retailers Manufacturers
(Publishers) (Advertisers)
• Improved • Increased basket size • Influence at
experience • Deeper engagement point of decision
• Enhanced • Competitive • Personalization
service advantage • Closed loop
• Transparency

10. The Evolution of Digital Retail
Marketing
2000 2007 2009 2011
Increasing Location Relevance