iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "IBM’s SmarterCity iPad App"

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iMedia October Breakthrough Summit - Launch Pad Day Case Study: "IBM’s SmarterCity iPad App" Michael Dobak, Senior Partner, Managing Director, Ogilvy

Tecnologia Negócios

A SMARTER PLANET INSTRUMENTED INTERCONNECTED INTELLIGENT PEOPLE COMPANIES, INSTITUTIONS, INDUSTRIES MAN-MADE SYSTEMS NATURE’S SYSTEMS

By 2050, 70% of the world will live in cities

Driving Engagement in environments that contextually align with SPSPONSORSHIPS/ PARTNERSHIPS Strategic engagements with preferred and relevant partners. STIMULATED MEDIA IBMer/user generated content focused on Smarter Planet ,[object Object],[object Object]

JFK Airport Unit Results Summary ,[object Object]

43% of the time a video was user activated, it was played all the way through

iMedia October Breakthrough Summit - Launch Pad Day: Case Study: "IBM’s SmarterCity iPad App"

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