9. Soon, we found moments everywhere.
500 million of them per month.
2,100 apps integrated.
75 million devices each month.
39 million rewards delivered per month.
$15.4 mm in VC Capital raised from Verizon, AmEx, True Ventures
15. Our mobile life is a series of moments.
MORNING
AFTERNOON
EVENING
LOGGED
workout
MAKES
playlist
FINISHES
to-do list
ACHIEVES
high score
WATCHES
new show
REVIEWS
new recipe
16. Twitter is a series of ‘now’ moments, while there are
other platforms that are about yesterday's moments.
Marketing is all about owning the ‘now’ moment.“
- Adam Bain, CRO, Twitter
18. We live in moments. We consume in moments. We want things now.
19. A wasn’t about just the reward. It was about happiness.
EXCLUSIVE CONTENT
COUPONS
ACCESS
FEATURES
CREDITS
BRANDED TIPS
EXTERNAL POINTS
VIRTUAL CURRENCY
INFLUENCER REWARDS
26. close button
terms of service
call to action submit button / app logo
brand message
custom copy
No I Don’t Want This Reward
Respect The User and Magic Will Happen.
#3
42. In 2013, we saw 4,609,313,592 moments.
new data
That’s 12,619,886
moments per day
That’s 525,829 moments
per hour
That’s 8,764 moments per
minute
That’s 146 moments per
second
old data
That’s 3,123,197 moments
per day
That’s 130,133 moments
per hour
That’s 2,687 moments per
minute
That’s 36 moments
per second
43. Billions of moments, billions of opportunities to delight.
Next Steps: My Challenge to You