1. Finding Your Way Through Location-Based Media: Case Study+ ++ +4 4q5 + q ++ + David Staas SVP, Marketing [email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla Finding Your Way Through Location-Based Media: Case Study
3. Proliferation of Devices W orldwide smartphone sales will stretch 468 million units in 2011, a 57.7% boost from 2010 Source: Gartner, April 2011. Source: JiWire, Q2 2011 Source: Gartner, April 2011 Source: JiWire, Q2 2011 Average devices owned by the mobile audience 2.4
6. COMPASS: Locationize Your Brand A rich media, app-like location experience to connect consumers Engage consumers when they are near Your Brand’s Locations
7. Best Buy and JiWire Compass Location-Based Advertising on Any Device
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10. Local Market Campaign “Connected Stores” 14 Stores, Las Vegas & Pittsburgh Best Buy & JiWire Two Location-Based Compass Campaigns National Campaign “ Connected on the Go” 1,101 Stores, All Markets
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14. Results: Local Calls to Action Walking Driving Walking vs. Driving Directions 38 % 62 % National Market Local Market % Consumers who clicked on Directions 40 % 40 %
17. What’s Next? Locations Inventory and Deals, Leveraging Best Buys API “ The only thing better than overnight delivery is In-Stock, Right Now, Near You!” - CTO, Best Buy Mar 2011
18. Finding Your Way Through Location-Based Media: Case Study David Staas SVP, Marketing [email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla