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Neuromarketing Goes Mainstream with Facial Coding
Presented By:
Nick Langeveld
President & CEO, Affectiva
@Affectiva

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Current MR methods to gather emotions
rely on consumers UNDERSTANDING and
DESCRIBING their feelings
Gather consumers’ emotions

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How Successful is this Method?

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Consumers respond INTUITIVELY to your products and brands
not explicitly.
not consciously.

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The Father of Advertising Sums it Up!
-David Ogilvy
“Consumers
don’t THINK
how they feel,
SAY what they
think, or DO
what they say.”

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Emotion is the key driver of consumer behavior
More than 50%
of EVERY buying
decision is driven
by emotion!

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How can brands
gather & measure
valuable emotion insights?
The question remains…

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Real-time | Unfiltered & Unbiased | Scientifically validated | Universal
Affdex Automated Facial Coding

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How Affdex Works

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How Affdex Works
Discrete Measures of Emotions
Continuous Measures of Emotions
VALENCE EXPRESSIVENESS

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Today’s Real World Applications

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Building the largest facial coding normative database
# of media units tested
USA: 1084 China: 723
Australia: 175
Brazil: 208
UK: 514
India: 844
Indonesia: 339
1.2M
Facial
Videos
6K
Ads
Tested
300
Global
Brands
Emotion
Data Points
1B+ 62+
Countries
Tested

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Evolution of Facial Coding to the “Emotion Layer
Consumers
Online Video
Smart TVs
Gaming
TV Wearables
Mobile
Social Media

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Neuromarketing Goes Mainstream with Facial Coding
Affdex
Facial Coding
Nick Langeveld
President & CEO, Affectiva
Thank you!
Affectiva.com
@Affectiva